Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Favicon

A favicon is the small icon that appears in the browser tab, bookmarks bar and search results next to your online store name. It's a small but important part of your brand identity online.

What is a favicon?

A favicon (favorite icon) is a small icon—typically 16×16 or 32×32 pixels—that visually represents your online store in the browser’s user interface. You’ll see it in tabs, bookmarks, browser history, and on mobile devices as an app icon when a user saves your site to their home screen.

Google also displays favicons in mobile search results next to your site name, making it a visible branding element in the SERP.

Where does your favicon appear?

  • Browser tabs: The most visible place. When users have many tabs open, the favicon is the only thing that identifies your site.
  • Bookmarks: Makes it easy to find your online store in the bookmarks list.
  • Google search results: Appears on mobile next to your domain name in the SERP.
  • Home screen shortcut: When users add your online store to their phone’s home screen, the favicon is used as the app icon.
  • PWA (Progressive Web App): Used as the icon if your online store functions as a PWA.

Favicon Requirements

To ensure your favicon displays correctly everywhere, you should provide it in multiple sizes:

  • 16×16 px: Browser tabs (classic favicon size)
  • 32×32 px: Retina browser tabs and Windows shortcuts
  • 180×180 px: Apple Touch Icon (iOS home screen)
  • 192×192 px: Android Chrome home screen
  • 512×512 px: PWA splash screen and large app icons

Favicon in Shoporama

In Shoporama, you can upload your favicon directly via the admin panel. The system supports PNG, JPG, and SVG formats. The favicon is automatically displayed at 64×64 pixels on your online store. You can also specify an external URL for your favicon if it’s hosted elsewhere.

How to Create a Good Favicon

  • Keep it simple: A favicon is extremely small. Use a simple symbol, a letter, or a simplified logo—not your full logo with text.
  • Think in terms of contrast: Make sure the icon is visible on both light and dark backgrounds. Avoid very light colors.
  • Use your brand: Use your brand’s primary color and a recognizable element so users can quickly identify your site among many tabs.
  • Test at a small size: Always view your favicon at 16×16 pixels to ensure it’s recognizable in the browser’s tab bar.
  • SVG is ideal: The SVG format scales perfectly to all sizes and is the most future-proof solution.

Favicons and SEO

Favicons have no direct impact on SEO, but they indirectly influence your visibility:

  • A recognizable favicon in Google search results can increase your click-through rate (CTR)
  • It boosts brand recognition across browser tabs and bookmarks
  • Google requires a favicon to display it in mobile search results—without it, a generic icon appears

How to Use Shoporama

Guides that demonstrate the concept in practice

Logo, Favicon, and Terms and Conditions

Here's how to upload your logo and favicon and enter your terms and conditions in Shoporama. See where the content...

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary