Create volume discounts on products
How to automatically give customers a discount when they buy more of the same product. The quantity discount is set up per product in the Quantity and staircase discount tab.
Volume discounts reward the customer when they add several pieces of the same product to their basket. In Shoporama, you set up quantity discounts directly on the individual product: you specify how many pieces are needed and how much the price should be reduced per piece.
Important: Volume discount does not have its own menu item under Marketing. It is set per product under the Quantity and Staircase discount tab on the product edit page.
How to set up volume discount
- Go to Products in the left-hand menu and click Edit on the product you want to apply a volume discount to
- Find the Volume and staircase discount tab and expand it
- Fill in the Quantity discount when buying more than field with the number you want the discount to apply (e.g. 10)
- Fill in the Reduce price for all by field with the amount the price should be reduced by per piece.
- Click Save
How the calculation works: If you set the limit to 10 and the discount to $20, the customer will receive a $20 discount per piece as soon as there are more than 10 pieces of the product in the basket. The discount applies to all items, not just those over the limit.
Specific example
A product costs 100 kr. You set a quantity discount for purchases of more than 10 pieces, and the price is reduced by DKK 20:
- If the customer buys 5 pieces, they pay 100 kr. per piece (total 500 kr.)
- If the customer buys 10 pieces, they pay DKK 100 per piece (total DKK 1,000), the limit has not yet been reached
- If the customer buys 11 pieces, they pay 80 DKK per piece for all 11 pieces (total of 880 DKK)
VAT and price display
The amount you enter follows the price display your online shop uses. If the prices in your shop are incl. VAT, you enter the discount incl. VAT. If they are excluding VAT, you enter it excluding VAT. The label above the field changes automatically so you can see which view applies.
Combine with staircase discount
On the same tab, you'll also find staircase discounts, where you can set different prices for certain quantities (e.g. $90 for 5 pieces, $80 for 10 pieces and $70 for 50 pieces). When the customer hits a tier, the tier price is used instead of the quantity discount. Read more about the staircase discount.
Difference between discount types
- Volume discount: fixed discount per piece when the basket contains more than a given quantity of the same product
- Staircase discount: different prices for certain quantities (e.g. 5, 10, 50 pieces)
- Discount code: discount activated when the customer enters a code at checkout
- Promotions: limited-time offers across products, categories or the entire shop
Set up volume discounts via AI
If you need to set volume discounts on many products, you can ask an AI assistant to do it for you. The AI can update one product or hundreds at a time based on your rules, such as a specific category, brand or price range. This saves you from clicking on each individual product.
Always ask the AI to show you an overview of which products it wants to change before you approve. This avoids a rule that is too broad and affects more products than you intended.
Examples of prompts you can copy:
Set 10% quantity discount from 3 pieces and 15% from 5 pieces on all products in the "T-shirts" category.
Show me which products already have a volume discount and what rate they are set to.
Remove volume discounts on all discontinued products (those marked as "discontinued").
Read more about how you can manage your shop with an AI assistant in the blog post Now you can manage your entire online store by chatting.
Volume discounts on products with variants
If your product has variants (e.g. size or color) with their own prices, the volume discount applies across all variants. If you want different prices for specific quantities per variant, use the tiered prices just below, where you can enter a price per variant for each quantity step.
Frequently asked questions
I'm looking under Marketing for Discounts but can't find it. Where is it?
Quantity discount does not have its own menu item. You set it per product: go to Products, click Edit on a product, and scroll down to the Quantity and Stair Discounts tab. Under Marketing you'll find discount codes, promotions and newsletters instead.
Can I apply quantity discounts to many products at once?
The Quantity discount when buying more than and Reduce price for all with fields are found on the individual product and are not standard columns in bulk editing. For many products, the fastest way is to use CSV/JSON import, where the bulk_discount_over and bulk_discount fields can be set across the catalog.
Does the bulk discount count across different products in the cart?
No, it doesn't. The discount is calculated based on the number of the same product in the basket. If you want to reward a total basket amount or a combination of products, use promotions or discount codes instead.
Can the customer use a discount code on top of the volume discount?
You control this on the discount code itself. By default, discount codes cannot be used on items that are already discounted. You can allow the combination by enabling Allow on promotional items on the discount code.
How does the customer see the volume discount in the shop?
The display is controlled by your theme. Most themes show a hint on the product page, for example 'Buy 11 and save $20 each', and the discount is automatically calculated in the cart as soon as the quantity is hit. Check with your theme supplier if the hint is not displayed for you.
What does the discount look like in the accounts and on the invoice?
The discounted price is the actual sales price on the order line. There is no separate discount line. On the invoice and in the order overview, you see the line price after quantity discount and the VAT is calculated on the reduced amount. This makes accounting and reconciliation straightforward.
Can I make volume discounts only for B2B customers or specific customer groups?
The volume discount on the product applies to all customers. If you want to give special prices to B2B customers or a customer group, use customer-specific prices or a price list and possibly combine with promotions. Contact us at support@shoporama.dk if you need help with the setup.
Can the discount be copied from one product to another?
When you copy a product in the admin, the quantity discount fields are copied to the copy. If you want many products to have the same discount, CSV/JSON import is the fastest way, where you fill in bulk_discount_over and bulk_discount with the same values on the relevant lines.
Where can I find statistics on how many people actually use the bulk discount?
There is no dedicated report. You can filter orders by the product you have discounted and look in the order lines where you see the quantity and line price by discount. This gives you a quick overview of whether volume sales are increasing after you turned on the discount.
How do I turn the volume discount off again?
Clear the Quantity discount when buying more than and Set price for all down with fields on the product and click Save. The discount is then deactivated. Existing orders are not affected, only new orders going forward.
Do you need help? Contact us at support@shoporama.dk.
Related articles
Stepper discount on products
Guide to creating staircase discounts so customers get increasing discounts when buying more of the same product.
Create a discount code
Complete guide to creating and managing discount codes in Shoporama - percentage discount, fixed amount, free shipping, restrictions and more.
Campaigns
Learn how to create promotions in Shoporama that automatically give your customers a discount. Choose from fixed price, cheapest free or percentage...
Bundles (Bundles)
Learn how to create bundles in Shoporama so you can sell multiple products as one package with automatic inventory tracking.