Create volume discounts on products

Volume discounts reward customers when they add multiple units of the same product to their cart. In Shoporama, you set up volume discounts directly on the individual product: you specify how many units are required and how much the price should be reduced per unit.

How to set up volume discounts

1. Go to Products in the left-hand menu and click Edit on the product you want to offer a volume discount on
2. Find the "Volume and Tiered Discounts " tab and expand it
3. Fill in the " Volume discount when purchasing more than" field with the number at which the discount should kick in (e.g., 10)
4. Fill in the "Reduce the price for all by" field with the amount by which the price should be reduced per item
5. Click Save

Concrete example

A product costs 100 kr. You set a volume discount for purchases of more than 10 items, and the price is reduced by 20 kr.:

• If the customer buys 5 items, they pay 100 DKK per item ( total 500 DKK)
• If the customer buys 10 items, they pay 100 kr. per item (total 1,000 kr.); the threshold has not yet been reached
• If the customer buys 11 items, they pay 80 kr. per item for all 11 items (total 880 kr.)

VAT and price display

The amount you enter follows the price display used by your online store. If the prices in your store include VAT, enter the discount including VAT. If they are exclusive of VAT, enter the amount exclusive of VAT. The label above the field changes automatically so you can see which display applies.

Combine with volume discount

On the same tab, you’ll also find tiered discounts, where you can set different prices for specific quantities (e.g., 90 kr. for 5 items, 80 kr. for 10 items, and 70 kr. for 50 items). When the customer reaches a quantity tier, the tiered price is used instead of the volume discount. Read more about tiered discounts.

Difference between discount types

• Quantity discount: a fixed reduction per item when the cart contains more than a given number of the same product
• Tiered discount: different prices at specific quantities (e.g., 5, 10, 50 items)
• Discount code: discount activated when the customer enters a code at checkout
• Promotions: time-limited offers across products, categories, or the entire store

Set up volume discounts via AI

If you need to set volume discounts on many products, you can ask an AI assistant to handle it for you. The AI can update a single product or hundreds at a time based on your rules, such as a specific category, brand, or price range. This saves you from having to click into each individual product.

Always ask the AI to show you an overview of which products it will change before you approve. This way, you avoid a rule that’s too broad affecting more products than you intended.

Examples of prompts you can copy:

Apply a 10% volume discount for 3 or more items and a 15% discount for 5 or more items to all products in the "T-shirts" category.

Show me which products already have a volume discount and what rate they are set at.

Remove volume discounts on all discontinued products (those marked as "discontinued").

Read more about how you can manage your shop with an AI assistant in the blog post Now you can manage your entire online store via chat.

Volume discounts on products with variants

If your product has variants (e.g., size or color) with their own prices, the volume discount itself applies across all variants. If you want different prices for specific quantities per variant, use the tiered pricing options below, where you can specify a price per variant for each quantity tier.

Frequently Asked Questions

I’m looking for “Discounts” under Marketing, but I can’t find it. Where is it?

Volume discounts do not have their own menu item. You set them per product: go to Products, click Edit on a product, and scroll down to the Volume and Tiered Discounts tab. Under Marketing, you’ll find discount codes, campaigns, and newsletters instead.

Can I set volume discounts on multiple products at once?

The fields " Volume discount when purchasing more than" and " Reduce the price for all by" are found on the individual product page and are not included in CSV bulk editing. If you need to update many products at once, the fastest way is to use the AI Assistant (see the section above) or the REST API, where the `bulk_discount` field can be updated for existing products. If you import new products via JSON, these fields can be filled in from the start.

Does the volume discount apply across different products in the cart?

No. The discount is calculated based on the number of the same product in the cart. If you want to reward a total cart amount or a combination of products, use promotions or discount codes instead.

Can the customer use a discount code in addition to the volume discount?

Yes, generally speaking. The discount code setting "Allow on discounted items " only applies to items with a sale price, and the volume discount does not count as a discounted item. If the item also has a sale price, you must enable " Allow on discounted items " if you want the discount code to apply to it.

How does the customer see the volume discount in the shop?

The discount is calculated automatically in the cart as soon as the quantity is met. The themes do not display a separate hint about the volume discount on the product page, so if you want to make customers aware of it, you can include it in the product description. If you want customers to see the price for each quantity tier directly on the product page, use a tiered discount instead, which the built-in themes display as a small price table.

How does the discount appear in the accounting and on the invoice?

The discounted price is the actual sales price on the order line. There is no separate discount line. On the invoice and in the order overview, you’ll see the line price after the volume discount, and the tax is calculated based on the reduced amount. This makes bookkeeping and reconciliation straightforward.

Can I set up volume discounts only for B2B customers or specific customer groups?

The volume discount on the product applies to all customers. If you want to offer special discounts to B2B customers or selected customers, you can instead create discount codes that you share only with them. Contact us at support@shoporama.dk if you need help with the setup.

Can the discount be copied from one product to another?

When you copy a product in the admin panel, the volume discount fields are carried over to the copy. If many products need the same discount, CSV/JSON import is the fastest way, where you fill in `bulk_discount_over` and `bulk_discount` with identical values on the relevant lines.

Where can I find statistics on how many people are actually using the volume discount?

There isn’t a dedicated report. You can filter orders for the product you’ve discounted and look at the order lines, where you’ll see the quantity and line price after the discount. This gives you a quick overview of whether volume sales are increasing after you enabled the discount.

How do I turn off the volume discount again?

Clear the " Volume discount when purchasing more than" and "Reduce the price for all by" fields on the product, then click Save. The discount is now disabled. Existing orders are not affected; only new orders going forward will be affected.

Need help? Contact us at support@shoporama.dk.