What is an affordable online store?
An affordable online store is an e-commerce solution that gives you the most value for your money—without compromising on quality, speed, or features. But “affordable” isn’t just about the monthly subscription price. The true cost of running an online store consists of many more factors: transaction fees, additional features, certificates, plugins, and hidden fees.
Many online store owners find that the solution that seemed cheapest at first ends up costing far more than expected. That’s why it’s crucial to look at the total cost—not just the price on the front page.
12-Month Comparison: What Does an Online Store Really Cost?
Based on 100,000 kr/month in revenue
| Shoporama PRO | Shopify Basic | DanDomain (typical) | |
|---|---|---|---|
| Annual subscription | 16,800 DKK | ~3,240 kr | ~7,188 DKK |
| Transaction fee/year | 0 DKK | 24,000 DKK | Varies |
| Optional extras (newsletter, cookie consent) | ~1,200 kr (SST + newsletter) | ~4,800 DKK | ~3,600 DKK |
| Total per year | ~17,800 DKK | ~32,040 DKK | ~22,788 DKK |
For 200,000 DKK/month in revenue
| Shoporama PRO | Shopify Basic | DanDomain (typical) | |
|---|---|---|---|
| Annual subscription | 16,800 DKK | ~3,240 DKK | ~7,188 DKK |
| Transaction fee/year | 0 DKK | 48,000 DKK | ~24,000 DKK |
| Optional extras | ~1,200 DKK (SST + newsletter) | ~4,800 kr | ~3,600 DKK |
| Total per year | ~17,800 DKK | ~56,040 DKK | ~34,788 DKK |
This calculation assumes that you use an external payment gateway, such as QuickPay or ePay, as many Danish stores do in order to offer Dankort and MobilePay. If you use Shopify Payments instead, Shopify’s own transaction fee is waived, but you’ll still pay a card processing fee to Shopify Payments.
The higher your revenue, the more you save with Shoporama PRO. See our pricing and the full Shopify comparison.
What’s included in Shoporama’s pricing?
One of the key differences between Shoporama and other e-commerce platforms is that most features are included in the subscription:
- AI Assistant — product descriptions, SEO optimization, and image recognition
- Page Designer — drag-and-drop for homepages and landing pages
- POS / Point-of-Sale System — sell in physical stores using the same inventory
- Loyalty Program — reward repeat customers
- Cookie Consent — GDPR compliance out of the box
- SEO Tools — meta tags, sitemap, schema markup
- Discount codes and promotions — volume discounts, free shipping, buy X get Y
- Statistics and ABC analysis
A few add-ons are available: server-side tracking (89 DKK/month) and newsletters (1 DKK per 100 emails). But even with these add-ons, the total price is much lower than that of competitors.
Payment solutions
MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna, ViaBill — all included.
Shipping
PostNord, GLS, DAO, Bring, Shipmondo—all included.
Accounting
e-conomic, Dinero, Billy — automatic synchronization included.
Hidden Costs You Should Be Aware Of
Transaction fees
If you use an external payment gateway instead of Shopify Payments, Shopify charges up to an additional 2% per order. Over the course of a year, that adds up quickly. With Shoporama PRO, you pay 0% in transaction fees.
Purchasing basic features
Newsletters, cookie consent, and loyalty programs are often expensive add-ons on other platforms. An external newsletter system typically costs 200–500 DKK/month, and cookie consent costs 100–200 DKK/month.
Currency Costs
Shopify bills in USD, which means your cost fluctuates with the dollar exchange rate. Shoporama bills in Danish kroner.
The FLEX Plan: Start affordably and let the price scale with your sales
With Shoporama’s FLEX plan, you pay 0 DKK per month for the subscription and 5% of your revenue. However, starting January 1, 2027, the minimum monthly fee will be 249 kr (excl. tax), so in months with less than 4,980 kr in revenue, you’ll pay 249 kr. This means:
- No startup costs
- The price scales with your sales, starting January 1, 2027, with a minimum of 249 kr/month
- Access to all features. FLEX supports 1 user, while PRO offers unlimited users, custom design, and phone support
- 30-day free trial with no credit card required
- Upgrade to PRO when it makes sense
When your monthly revenue exceeds approximately 28,000 kr, it may be more cost-effective to switch to PRO and save on transaction fees.
Who is a low-cost online store best suited for?
- New online stores — the FLEX plan makes it affordable to get started
- Established online stores looking to save — switch from Shopify or DanDomain and save thousands a year. Compare with DanDomain
- Brick-and-mortar stores looking to go online — POS included in the price
- The budget-conscious entrepreneur — no commitment, cancel anytime
Conclusion
The cheapest online store is the one with the fewest hidden costs. Shoporama offers you a complete Danish e-commerce solution where most features are included in the price. With PRO at 1,400 DKK/month (excl. tax) and a 0% transaction fee, you have full control over your costs. And with FLEX, you start at 0 kr/month plus 5% of your sales; however, starting January 1, 2027, the minimum fee is 249 kr/month (excl. VAT).
Check out our prices and features, and discover why Shoporama is the most affordable online store when you consider the total cost.
Frequently Asked Questions
How much does an affordable online store cost?
With Shoporama FLEX, you can start an online store for 0 DKK/month plus 5% of your sales; however, starting January 1, 2027, the minimum fee is 249 DKK/month (excl. VAT). PRO costs 1,400 DKK/month (excl. tax) with a 0% transaction fee. Both plans include most features.
Can an affordable online store be professional?
Yes. Shoporama provides professional design themes, an AI assistant, POS, a loyalty program, and integrations with Danish payment and shipping solutions—even on the FLEX plan.
What should I watch out for with low-cost online stores?
Watch out for hidden costs: transaction fees, paid apps, minimum contract periods, and add-ons for basic features. Always look at the total cost over 12 months.
Start your free trial today —30 days with no commitment and no credit card required.