Right of withdrawal

The right of withdrawal is the consumer’s legally guaranteed right to cancel a purchase made remotely, such as in an online store. In Denmark, this right is regulated by the Consumer Contracts Act, and the deadline is generally 14 days from the day the consumer receives the item.

Starting June 19, 2026, the rules will be tightened, requiring online stores to offer a digital cancellation feature. Consumers must be able to exercise their right of withdrawal online via a clear and easily accessible feature, and the customer must receive confirmation on a durable medium, typically via email.

Certain goods are exempt from the right of withdrawal, including custom-made goods, sealed hygiene products where the seal has been broken, and digital content where the download has begun. Furthermore, the right of withdrawal should not be confused with the right to file a complaint, which concerns defects in the product.

In Shoporama, this requirement is met by the digital cancellation feature. Read more in the article “Digital Cancellation: Let Customers Cancel Their Purchase Online.”

If you sell products that are legally exempt from the right of withdrawal—such as custom-made or perishable items—you can mark them as such in Shoporama. Learn how in the article “Exempt Products from the Right of Withdrawal.”