WEEE (electronic waste)
WEEE stands for Waste Electrical and Electronic Equipment and covers all electronic waste, including products with a wire, plug or battery. The rules stem from EU Directive 2012/19/EU and are implemented in Denmark via DPA-System and collective schemes such as Elretur.
What is covered?
Pretty much anything with electricity: USB chargers, LED bulbs, toys with batteries, headphones, white goods, IT equipment and power tools. If the product runs on electricity or battery, it is WEEE.
The 10 WEEE categories
- Large household appliances
- Small household appliances
- IT and telecommunications equipment
- Consumer equipment
- Lighting equipment
- Electrical and electronic tools
- Toys, leisure and sports equipment
- Medical equipment
- Monitoring and control instruments
- Vending machines
Duties for webshops
- Registration with DPA-System as a manufacturer or importer
- Labeling of products with the trash can symbol (crossed out trash can)
- Continuous reporting of kg and pieces per category
- Joining a collective scheme that handles collection and recycling
How Shoporama supports WEEE
Shoporama has dedicated fields for weight, WEEE category and battery data directly on the product. You can update data via CSV import or REST API for fast reporting to DPA-System. See the guide to environmental data on products for setup.
Tip: WEEE is a subset of the broader producer responsibility and is closely related to EPR. Read also our blog post on the WEEE directive for webshops.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.