Sales reports and revenue in dashboard
Guide to using the dashboard and sales reports in Shoporama to track revenue, orders and sales statistics.
Shoporama's dashboard gives you a quick overview of your online store's performance. Here you can see revenue, number of orders, average order value and other key figures.
Dashboard
The dashboard is the first thing you see when you log in. It shows:
- Revenue - Total revenue for the selected period
- Number of orders - How many orders have come in
- Average order value - Average amount per order
- Visitors - Number of unique visitors (requires tracking)
View revenue for a period
You can change the period in the dashboard to see data for a specific time frame. Use the date picker to select the start and end date.
Advanced reports
Under Statistics in the menu you will find more detailed reports:
- Product statistics - See which products are selling best
- Category sales - Revenue by category
- Customer data - New vs. returning customers
- Search analytics - What customers are searching for in your shop
The numbers in the backend
By default, the revenue figures in the backend include VAT unless you have selected otherwise in the settings. You can read more in the article How to calculate backend figures.
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