Checkout
Checkout is the part of the purchase process where the customer places their order. This typically includes entering address information, choosing a shipping method, selecting a payment method and finally confirming the order.
What is checkout?
Checkout (also known as the checkout page) refers to the final steps in an online transaction, from the shopping cart to the order confirmation. A well-designed checkout process is crucial for the conversion rate, as many customers abandon their carts if the process is too cumbersome.
Typical steps in checkout
- Shopping Cart – Overview of selected products
- Customer information – Name, address, email, phone number
- Shipping – Selection of delivery method
- Payment – Selection of payment method and completion
- Confirmation – Receipt and order confirmation
Optimization
A shorter checkout process with fewer fields and clear buttons typically results in higher conversion rates. Guest checkout (without account creation), autofill, and mobile-friendly design are all factors that improve the checkout experience.
How to Use Shoporama
Guides that demonstrate the concept in practice
Customize your checkout
Guide to customizing the checkout flow in your Shoporama online store, including payment methods, shipping, customer...
Checkout flow and shipping calculation
Guide for developers to implement shipping in the checkout flow of a Shoporama theme.
How do I receive payment online?
What does it take to accept credit card or MobilePay payments online? Read about acquiring agreements, payment...
How to switch between open and closed basket
Step-by-step guide to enable or disable open basket in your Shoporama online shop - and what you need to be aware of.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.