Why should a sports club have an online store?
Every sports club is familiar with the problem. New club uniforms need to be ordered for the start of the season. The coach sends a message in the group chat. Parents are asked to reply with size, quantity, and color. Some forget to reply. Some pay late. The treasurer sits with a spreadsheet, trying to keep track of everything. And when the uniforms finally arrive, there’s always someone who ordered the wrong size.
An online store solves all of that. Members place their own orders, choose their sizes, and pay immediately. The club has a complete overview of all orders, and there’s no manual handling of money or lists.
But it’s not just about club uniforms. A sports club can sell training equipment, water bottles with the club logo, tickets to events, merchandise for fans, or even food and drink packages for tournament days. An online store opens up possibilities that a spreadsheet never can.
Selling Club Apparel and Equipment with Product Variants
Club apparel is the core of most organizations’ online stores. Practice jerseys, game jerseys, shorts, jackets, hats—and all in sizes ranging from children’s XXS to adult XXL.
With Shoporama, you can create product variants directly on each product. A club jersey can have size variants ranging from S to XXL, and each variant can have its own inventory.
Many clubs also offer printing on the jerseys—names and numbers on the back. You can set this up as an optional add-on for the product, so members can enter their desired name and number themselves when placing an order. This eliminates handwritten lists and misunderstandings.
The FLEX Plan—Perfect for Clubs
Here’s what makes Shoporama uniquely appealing to sports clubs: The FLEX plan costs 0 kr. per month. No fixed cost. No long-term commitment. You pay only a 5% transaction fee when a sale is actually made.
For a club, this makes a crucial difference. Most clubs operate on a tight budget, and a fixed monthly expense can be hard to justify—especially when sales are seasonal.
Let’s look at a concrete example: The club orders team apparel twice a year. Each time, they generate 25,000 kr. in sales. With FLEX, the club pays 5% of 50,000 kr. = 2,500 kr. per year. No fixed expense for the remaining 10 months.
| Subscription | Monthly Price | Transaction fee | Users incl. |
|---|---|---|---|
| FLEX | 0 DKK/month | 5% | 1 |
| PRO | 1,400 DKK/month (excl. tax) | 0% | Unlimited |
Both plans include the same features. The difference is the number of users, as shown in the table above, plus custom design and phone support with the PRO plan. You can start with FLEX and upgrade to PRO if your organization’s sales grow.
More users—let volunteers help
A sports club is run by volunteers. Maybe it’s the treasurer who creates products. The team leader who checks orders. And a parent who packs and hands out the uniforms. Everyone needs access.
The FLEX plan includes 1 user, and you can add additional users for 49 kr/month. The PRO plan includes unlimited users.
Each user gets their own login, and you can manage access. This also means that the work won’t fall apart just because one volunteer stops.
Pickup at the clubhouse—skip shipping altogether
Most clubs hand out clothing and equipment during practice or at the clubhouse. Members stop by several times a week anyway.
In Shoporama, you can set up pickup as a shipping option. The customer selects “Pickup at the clubhouse” at checkout and pays online. No shipping costs, no package shops, no delays.
If the club still wants to offer shipping—for example, to members who live far from the club—you can combine pickup with PostNord, GLS, DAO, Bring, or Shipmondo.
POS System—Sell at Events
Sports clubs don’t just sell online. At competitions, tournaments, and club nights, there’s often additional sales of merchandise, beverages, and snacks. With Shoporama’s integrated POS system, you can sell directly at the event—and inventory is automatically updated in the online store.
Example: It’s tournament day, and you have a booth selling club apparel and merchandise. A parent buys a club jacket for their daughter through the POS system. Inventory is updated in the online store immediately—so another parent ordering online from home can see that there are only 2 jackets left in size 140.
The POS system is included in all subscriptions at no extra cost.
Loyalty Program—Reward Active Families
Many sports clubs have families who buy clothing and equipment for multiple children. A loyalty program gives them a reason to make all their purchases from you.
Example: The Jensen family has three children in the club. Each season, they buy practice clothes, game jerseys, and equipment for 2,000–3,000 DKK. With the loyalty program, they earn points that they can use for a discount on next season’s apparel. This makes it natural for them to make all their purchases in the club’s online store.
The loyalty program is included in all subscriptions.
Newsletters — Communicate with Members
An online store isn’t just a store—it’s also a communication channel. With newsletters, you can inform members about new apparel, order deadlines, and events.
Newsletters cost just 1 DKK per 100 emails. Use them for:
- Order deadlines — “Last chance: Order club apparel by March 15”
- New products — “New winter jacket with the club logo — order now”
- Events — “Don’t forget the tournament on Saturday—order your tournament package here”
- Clearance sale — “Only a few last-season jerseys left at half price”
Example: The coach sends a newsletter to all parents 3 weeks before the start of the season: “New practice gear is ready—order by August 1.” 45 out of 60 families place their orders before the deadline. No spreadsheet mess, no group chat chaos—everyone pays right away.
Seasonal sales and order deadlines
Sales in a sports club follow the seasons. New practice gear is ordered before the season starts. Indoor gear before the indoor season. Christmas merchandise in November. With the FLEX plan, you pay nothing during the slow months.
Deadlines are a regular part of club life. “Order by March 15, and we’ll have the gear ready for the start of the season.” With the Page Designer, you can visually communicate important dates on the front page.
This approach is perfect for team orders. The club collects all orders by the deadline, places a single consolidated order with the supplier, and receives a volume discount.
Easy setup for non-technical volunteers
Let’s be honest: Volunteers in a sports club are chosen because they’re dedicated—not because they’re web developers. Shoporama is designed to be user-friendly.
The AI Assistant helps with product descriptions. The Page Designer lets you build the homepage visually without coding. Cookie consent is included from the start.
Payment solutions like MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna, and ViaBill can be connected with just a few clicks. Bookkeeping can be automated with e-conomic, Dinero, or Billy. Load time: as low as 250 ms on the fastest pages.
Get started with an online store for your sports club
You can get started today—completely free. Shoporama offers a 30-day free trial with no credit card required.
Stop using spreadsheet lists and group chat messages to collect orders. Give your members a professional online store where they can order club apparel themselves, choose their size, pay immediately, and pick it up at the clubhouse.
Try Shoporama free for 30 days —no commitment, no credit card required. See also pricing, feature overview, and affordable online store solutions.