Why should a sports club have a webshop?
Every sports club knows the problem. New club clothing needs to be ordered for the start of the season. The coach sends a message in the group chat. The parents have to reply with size, quantity and color. Someone forgets to reply. Someone pays too late. The cashier sits with a spreadsheet and tries to keep track of everything. And when the clothes finally arrive, there's always someone who ordered the wrong size.
A webshop solves all that. Members order themselves, choose the size and pay immediately. The club has a complete overview of all orders and there is no manual handling of money or lists.
But it's not just about clubwear. A sports club can sell training equipment, drinks cans with club logos, event tickets, merchandise for fans or even food and drink packages for tournament days. A webshop opens up possibilities that a spreadsheet never can.
Clubwear and equipment sales with product variants
Clubwear is at the heart of most clubs' online shops. Training shirts, match shirts, shorts, jackets, hats - and all in sizes from kids' XXS to adults' XXL.
With Shoporama you create product variants directly on each product. A club shirt can have size variants from S to XXL and each variant can have its own stock.
Many clubs also offer printing on the shirts - name and number on the back. You can set this up as an option on the product so that the member enters the desired name and number when ordering. This eliminates handwritten lists and misunderstandings.
The FLEX plan - perfect for associations
Here's what makes Shoporama uniquely interesting for sports clubs: the FLEX plan costs €0 per month. No fixed cost. No commitment. You only pay a 5% transaction fee when something is actually sold.
For an association, this is a crucial difference. Most clubs are on a tight budget and a fixed monthly cost can be hard to justify - especially when sales are seasonal.
Let's take a concrete example: The club orders clubwear twice a year. Each time they sell for 25,000 DKK. With FLEX, the association pays 5% of 50,000 kr. = DKK 2,500 per year. No fixed cost for the other 10 months.
| Subscription | Monthly price | Transaction fee | Users incl. |
|---|---|---|---|
| FLEX | 0 kr/month | 5% | 1 |
| PRO | 1,400 SEK/mo (ex. VAT) | 0% | Unlimited |
Both plans include all features. You can start on FLEX and upgrade to PRO if your organization's sales grow.
More users - let the volunteers help
A sports club is run by volunteers. Maybe it's the cashier who creates products. The team manager checking orders. And a parent who packs and delivers the clothes. Everyone needs access.
The FLEX plan includes 1 user and you can add extra users for $49/month. The PRO plan includes unlimited users.
Each user gets their own login and you can control access. It also means that the work doesn't fall apart just because one volunteer stops.
Clubhouse pickup - skip the shipping altogether
Most clubs hand out clothes and equipment at training or in the clubhouse. Members still drop by several times a week.
In Shoporama, you can set up pickup as a shipping option. The customer selects "Pickup at clubhouse" at checkout and pays online. No shipping costs, no parcel shops, no delays.
If the association still wants to offer shipping - for example to members who live far from the club - you can combine pickup with PostNord, GLS, DAO, Bring or Shipmondo.
POS checkout system - sell at events
Sports clubs don't just sell online. At rallies, tournaments and club nights, there are often additional sales of merchandise, drinks and snacks. With Shoporama's integrated POS checkout system, you can sell directly at the event - and the stock is automatically updated in the webshop.
Example: It's tournament day and you have a stall with clubwear and merchandise. A parent buys a club jacket for their daughter via the POS system. The stock is updated in the webshop instantly - so another parent ordering online at home can see that there are only 2 jackets in size 140 left.
The POS system is included in all subscriptions at no extra cost.
Loyalty program - reward active families
Many sports clubs have families who buy clothes and equipment for multiple children. A loyalty program gives them a reason to consolidate all purchases with you.
Example: The Jensen family has 3 children in the club. Each season they buy training clothes, match shirts and equipment for 2,000-3,000 DKK. With the loyalty program, they earn points that they use for discounts on next season's clothing. This makes it natural to consolidate all purchases in the club's webshop.
The loyalty program is included in all subscriptions.
Newsletters - communicate with members
A webshop is not just a store - it's also a communication channel. With newsletters you can inform members about new clothing, order deadlines and events.
Newsletters only cost 1 kr. per 100 emails. Use them for:
- Order deadlines - "Last chance: Order clubwear before March 15"
- New products - "New winter jacket with club logo - order now"
- Events - "Remember the event on Saturday - order the tournament package here"
- Remaining stock - "Get last season's jerseys at half price"
Example: The coach sends a newsletter to all parents 3 weeks before the season starts: "New training clothes are ready - order before August 1st." 45 out of 60 families order before the deadline. No spreadsheet mess, no group chat chaos, everyone pays immediately.
Seasonal sales and ordering deadlines
Sales in a sports club follow the seasons. New training clothes are ordered before the season starts. Indoor clothing before the indoor season. Christmas merch in November. With the FLEX plan, you pay nothing during the quiet months.
Deadlines are an integral part of club life. "Order before March 15th and we'll have the clothes ready for the start of the season." With the Page Designer, you can communicate important dates visually on the front page.
This approach is perfect for team orders. The organization collects all orders before the deadline, places a single order with the supplier and receives a volume discount.
Easy setup for non-technical volunteers
Let's be honest: The volunteers in a sports club are chosen because they are committed - not because they are web developers. Shoporama is designed to be user-friendly.
The AI Assistant helps with product descriptions. The page designer makes it possible to build the front page visually without code. Cookie consent is included from the start.
Payment solutions like MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna and ViaBill are connected with a few clicks. Bookkeeping can be automated with e-conomic, Dinero or Billy. Load time: 250 ms.
Get started with a webshop for your sports club
You can start today - for free. Shoporama offers a 30-day free trial with no credit card required.
Stop using spreadsheet lists and group chat messages to collect orders. Give your members a professional online store where they can order clubwear, choose their size, pay instantly and pick it up at the clubhouse.
Try Shoporama free for 30 days - no commitment, no credit card. See also prices, feature overview and cheap online shop solutions.