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Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Product catalog

A product catalog is the complete overview of all products in your online store - with titles, descriptions, prices, images, variants and categorizations. It is the foundation of your online store and crucial for both user experience and marketing.

What is a product catalog?

A product catalog is the structured collection of all the products you sell in your online store. Each product in the catalog contains the data needed to display the product correctly, sell it and distribute it to external channels - from title and price to images, variants and stock status.

The quality of your product catalog directly affects your conversion rate, SEO performance and the effectiveness of your ads.

Elements of a product catalog

  • Title: Name of the product - should be descriptive and include important keywords (brand, color, size, material).
  • Description: Detailed text describing the product, its benefits and specifications. Should be unique for each product.
  • Images: High quality product images from multiple angles. Images are the most important factor in the buying decision online.
  • Price: Normal price and possibly offer price with validity period.
  • Variants: Size, color, material and other variations of the same product.
  • Stock status: Number in stock, order status or supplier status.
  • Categorization: Position in the store's category hierarchy.
  • GTIN/EAN: Barcode for Google Shopping and price comparison sites.
  • SKU: Your internal article number for inventory management.
  • Brand: The manufacturer or brand behind the product.
  • Weight and dimensions: For shipping calculation and logistics.

Product catalog in Shoporama

Shoporama offers a flexible product catalog system with:

  • Product management: Create and manage products with all necessary fields, variants and images.
  • Categories: Hierarchical category structure to organize your products logically.
  • Landing pages: Dynamic product lists based on rules - display products from specific categories, with specific labels or price ranges.
  • Product feeds: Automatic export to Google Shopping, Facebook, PriceRunner, Partner Ads and more.
  • Import/export: Bulk import and export of product data via CSV.
  • REST API: Programmatic access to product data for integrations with ERP, PIM or external systems.
  • Structured data: Automatic JSON-LD markup with Product schema for SEO.

Catalog optimization for SEO

  • Unique descriptions: Never copy the supplier's standard text. Google penalizes duplicate content and it gives your competitors the same text.
  • Optimized titles: Include brand, product type, important features and keywords in the title.
  • Alt texts on images: Descriptive alt texts help with SEO and accessibility.
  • Canonical URLs: Make sure products with variants have correct canonical URLs to avoid duplicate content.

Product catalog maintenance

A well-maintained catalog requires ongoing attention:

  • Remove out-of-stock products: Products that are permanently out of stock should be hidden or redirected (301 redirect) to avoid poor user experience and wasted crawl budget.
  • Update prices: Make sure prices are always correct, especially in feeds to Google Shopping and price comparison sites. Incorrect prices can lead to rejection.
  • Add GTIN: Always add GTIN/EAN when available. This significantly improves performance in Google Shopping and price comparisons.
  • Consistent categorization: Make sure all products are correctly categorized so customers can find them via navigation and filtering.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary