What is a B2B online store?
A B2B online store sells to businesses rather than individuals. Business customers have different needs than consumers: they want to see prices excluding sales tax, have their own negotiated prices, buy in bulk, pay by invoice, and often have multiple buyers on the same account. A good B2B solution must be able to handle all of this without making day-to-day operations difficult for either the customer or the store.
Shoporama is now a full-fledged B2B platform
Previously, Shoporama was primarily a B2C platform. That is no longer the case. Shoporama now has built-in B2B functionality, so you can run a purely business-to-business store or combine B2B and B2C in the same shop. Below, we’ll walk you through the most important features.
Login-based store with prices excluding VAT
With the B2B theme, you can make the store login-based: only logged-in customers see the product selection and prices, while guests are directed to a login page. This is ideal when prices and products should only be visible to authorized resellers. Prices are displayed excluding VAT, as business customers expect, and a VAT toggle allows customers to switch between prices excluding and including VAT with a single click.
Customer Groups with Their Own Prices
Divide your customers into customer groups—for example, “Reseller,” “Gold Customer,” or “Major Customer”—and assign each group its own prices:
- General discount per group: for example, 15 percent for all retailers.
- Fixed special prices per product: an agreed-upon price for selected items that takes precedence over the general discount.
- Volume discount (tiered pricing): decreasing price per unit, for example, 100 kr. for 1 item and 90 kr. for 50 items. The correct tiered price is selected automatically.
- Brand access per group: Control which brands a group can view and purchase. Items from brands the group does not have access to are hidden and cannot be added to the cart.
Company accounts with multiple users and roles
A business customer is rarely just one person. With company accounts, multiple employees can be associated with the same company, each with their own role (Company Admin or Member). A Company Admin can add colleagues, manage their roles, and even log in as a colleague to provide assistance. The company’s identity (CVR, EAN, address) and prices are automatically applied to members, ensuring everyone purchases under the correct terms.
Roles for Your Own Team in the Admin
Company accounts are for your customers. You manage your own team—the people working in Shoporama’s admin—using roles. The salesperson, warehouse worker, and bookkeeper each get their own user account with a role tailored to their job. For example, the “Employee” role can create business accounts and customer groups; the “Order Processing” role can pack orders without being able to edit product details or customer group prices; and the “Accountant” role can view orders and statistics without being able to make any changes. Refunds, cost prices, and deletions require an additional permission that you grant yourself.
If you have multiple online stores—for example, one for businesses and one for individuals—the same user can have different roles in each of them. Learn more about roles and permissions.
VIES-Validated Reverse Charge
If you sell to other EU countries, VAT is handled correctly and automatically. When a customer provides a valid VAT number, it is validated against the EU’s VIES database, and the transaction is processed excluding VAT (reverse charge). VAT is only waived for a confirmed number, so you’ll never be liable for VAT on an invalid VAT number.
Quick Reorder
Business customers often reorder the same items. With quick ordering, customers can search for items by SKU, EAN, or name, add multiple items to the cart at once, upload a file with item codes and quantities, or reorder directly from a previous order. Each order confirmation can even include a reorder file, so the next purchase takes just seconds.
Invoice Purchases and Minimum Order Value
Offer payment by invoice to your business customers. The invoice is automatically generated as a PDF and attached to the order email. You can also set a minimum order value—either per store or per customer group—so that small orders don’t unnecessarily strain inventory.
Is Shoporama the right choice for your B2B business?
Yes, if you: sell to businesses, want a closed reseller store, need customer-specific prices and volume discounts, or want to combine B2B and B2C in the same store.
Would you like a no-obligation chat about your setup? Contact us, and we’ll help you get started.
B2B Features in Shoporama
| B2B Feature | Shoporama |
|---|---|
| Login-based store | Yes |
| Prices exclude VAT and VAT adjustments | Yes |
| Customer groups | Yes |
| Customer-specific prices | Yes |
| Volume discounts (tiered pricing) | Yes |
| Brand access per customer group | Yes |
| Company accounts with multiple users and roles | Yes |
| Roles and permissions for your own team in the admin panel | Yes |
| VIES-validated reverse charge | Yes |
| Quick reorder (SKU/EAN, CSV, history) | Yes |
| Invoice purchases | Yes |
| Minimum order value (per store and group) | Yes |
| Approval workflow for purchases | Coming soon |
Frequently Asked Questions
Can Shoporama be used for B2B?
Yes. Shoporama now offers full B2B functionality: a login-based store, customer group pricing, volume discounts, corporate accounts, VIES-validated reverse charge, quick reordering, and invoice-based purchases.
Can I offer different prices to different customers?
Yes. You create customer groups and assign each group its own discount, fixed special prices per product, or volume discounts. Logged-in customers automatically see their own prices.
Can I restrict access to the store so that only resellers see the prices?
Yes. With the B2B theme, the store is login-based. Guests see a login page, and only approved customers can view the product selection and prices.
Does Shoporama handle VAT correctly for EU sales?
Yes. When a customer provides a valid VAT number, it is validated against the EU’s VIES database, and the transaction is processed excluding VAT (reverse charge). VAT is only removed if the number is confirmed.
Can multiple employees be on the same company account?
Yes. Multiple users can be associated with the same company, each with their own role. The company’s admin adds colleagues and manages their roles directly in the store.
Can I give my own employees limited access to the administration?
Yes. Each member of your team is assigned a user account with a fixed role, such as Employee, Order Processing, Marketing, or Bookkeeper. The role determines what the user can edit, view, or not access at all, and sensitive actions such as refunds and exports require additional authorization. This is separate from customers’ business accounts.
Can customers pay by invoice?
Yes. You can offer invoice-based purchases, and the invoice is automatically generated as a PDF and attached to the order email.
Can I sell both B2B and B2C in the same store?
Yes. The B2B features are data-driven. Customers without a customer group shop as regular consumers, while group customers receive their B2B prices.