What is a B2B webshop?
A B2B webshop sells to businesses - with different requirements than B2C: contract-based pricing, invoice purchasing and approval flow.
Typical B2B requirements
- Customer-specific prices
- Volume discounts/tiered pricing
- Invoice purchasing
- Approval flow
- CVR lookup and EAN invoicing
- Prices excl. VAT
What Shoporama offers
Customer groups - control access to categories/products. Discount codes - individual codes per customer. Order management and accounting - e-conomic, Dinero, Billy. Prices excl. VAT - supported. API access - REST API for ERP/PIM integration.
Limitations
We are honest:
- Customer-specific price lists - not available
- Automatic volume discounts - not built in
- Invoice purchasing - not built in
- Approval flow - not available
- CVR lookup/EAN - not built in
B2B on Shoporama's roadmap
Shoporama is primarily a B2C platform today, but B2B is a focus area on our roadmap for Q4 2026. We are actively working to expand the platform with functionality aimed at business customers.
Do you have specific B2B needs? Contact us - we want to hear what's important to you so we can prioritize correctly.
Is Shoporama right for you?
May fit if: you sell B2C+B2B, have few business customers with manual appointments, or prioritize speed and low cost.
Consider others if: you sell exclusively B2B with many price agreements, require invoice purchasing or EAN.
Contact us for an honest assessment. See pricing and features.
B2B features: Shoporama vs. typical B2B platform
| B2B features | Shoporama | Typical B2B platform |
|---|---|---|
| Customer groups | Yes, yes, yes | Yes, you can |
| Discount codes per customer | Yes per customer | Yes per customer |
| Prices excluding VAT | Yes, per customer | Yes, yes |
| API/ERP integration | REST API | Yes, often deeper |
| Customer-specific price lists | No price lists | Yes, you can |
| Automatic volume discounts | No automatic discounts | Yes, you can |
| Invoice purchase/credit | No, no, no | Yes, yes |
| Approval flow | No, no | Yes, yes |
| CVR lookup | No, no | Yes, yes |
| EAN invoicing | No, no | Yes, you can |
See also online shop with no transaction fee or what an online shop costs.
Frequently asked questions
Can Shoporama be used for B2B?
Partially. Shoporama has customer groups, discount codes, prices excluding VAT and API access. However, dedicated B2B features like customer-specific price lists, invoice purchasing and approval flow are missing.
What is Shoporama missing in relation to B2B?
Customer-specific price lists, invoice purchasing, approval flow, CVR lookup and EAN invoicing. B2B is a focus area on our roadmap for Q4 2026, contact us for an honest assessment.
Which platform is best for B2B in Denmark?
SmartWeb and DanDomain typically have the strongest B2B features. Shoporama is primarily a B2C platform but can cover simple B2B needs.
We are honest: Shoporama is primarily B2C today, but with a B2B roadmap for Q4 2026. If you have advanced B2B needs, let's talk about it - maybe the schedule fits with your plans.