Control the shop with AI

You may be familiar with ChatGPT. The new AI feature in Shoporama works the same way, but it can actually perform tasks in your shop. You type in Danish what you’d like to have done, and the AI takes care of the rest. No clicking through menus. No long manuals.

This article shows you how to get started, what you can ask for, and how to stay in control.

In short: What is it, exactly?

Shoporama can now be integrated with Claude, an AI chatbot from the company Anthropic. Claude works pretty much like ChatGPT. You open a chat, type what you want done, and Claude communicates with your store and carries out the task.

You can ask it to create products, run campaigns, check sales figures, write blog posts, find 404 errors, add modules to the homepage, and much more. Over 100 different things, actually.

The best part is that the AI has the same permissions as you. It can’t do anything you can’t do yourself in the admin panel. And you can revoke its access at any time.

How to get started

It takes about 5 minutes. You’ll need a Claude account (you can create one for free at claude.ai) and your Shoporama admin login.

1. Log in to your Shoporama admin and open “Integrations” and “Manage Your Store with AI” in the left-hand menu.
2. Click the " Get Started" button.
3. Copy the URL that appears. This is your shop’s unique address for Claude.
4. Open claude.ai in a browser on your computer, go to “Settings” and “Connectors,” and click “Add custom connector.”
5. Paste the URL. Claude will open a login window where you’ll sign in with your Shoporama account and select which shop the AI is allowed to work in.
6. You’re all set. Open a new chat and try: “Show me the 10 most recent orders.”

Once you’ve connected your shop, it will also work automatically in Claude’s mobile app. The only thing you can’t do on your phone is the initial setup.

What can you ask for?

The more specific you are, the better the answers. Here are some examples grouped by category.

Sales and Statistics

• "How much have I sold this month compared to last month?"
• "Show me my 10 best-selling products over the last 30 days"
• "Which products have we sold the least of in the last quarter?"
• "Are there any orders from today?"

Products and Categories

• "Set the price of the product at https://mineshop.dk/sort-uld-hat to 399 kr"
• "Create 5 new products based on this supplier PDF"
• "Move all products in the 'Summer Sale' category to 'Outlet'"
• "Find all products without an image"

Promotions and Discounts

• "Create a 10% discount code named SOMMER26 that expires on June 30"
• "Create a promotion: Buy three items in the Coffee category and get the cheapest one free"
• "Create a gift card code for 500 kr that can only be used once"

Homepage and Design

• "Add a newsletter module at the bottom of the homepage"
• "Change the theme’s primary color to dark blue"
• "Add a hero banner with the text 'Spring Sale' at the top of the homepage"
• "Add 'https://mineshop.dk/sort-uld-hat' to the submenu in my top menu"

Content

• "Write a blog post about our new Colombian coffee beans and publish it"
• "Translate our 'About Us' page into English"
• "Create a landing page for the spring sale featuring 5 of our best products"

SEO and Operations

• "Which keywords have returned 0 results in the last month?"
• "Which 404 errors should I set up redirects for?"
• "Generate a shipping label for order 1076"

Help and Documentation Lookup

The AI can also search Shoporama’s support articles, blog posts, and glossary to answer questions about how things work. That means you don’t have to search for the right guide yourself.

• "How do I create a newsletter in Shoporama?"
• "What’s the difference between a campaign and a discount code?"
• "Find Shoporama’s guide to the Google Shopping feed"
• "Explain how date-based offers work"
• "What does 'contribution margin' mean?"

How to Write Good Messages

Claude is an AI, so it’s good at understanding most of what you write. But a few simple rules yield significantly better results:

• Be specific with numbers and dates. Say "expires June 30" instead of "expires this summer." Say "10% off" instead of "a little off."
• Use URLs if you have them. If you’re referring to a product, a category, or a page, copy the URL into the chat. Claude will then look up what you mean on its own.
• Ask for confirmation before making major changes. For example: “Before you actually set up the campaign, just let me know what it will look like.” That way, you won’t have any surprises.
• One task at a time. At first. Once you get the hang of it, you can ask for multiple things in the same message.
• Claude doesn’t remember between conversations. Each new chat starts from scratch. Important decisions (e.g., “We always offer free shipping on orders over 500 kr”) must be mentioned again or saved in the admin panel.

Security and Control

It’s understandable to think, “Should I really give an AI access to my online store?” Here’s what you should know:

• The AI can only do what you can do. It has the same permissions as your logged-in user. Nothing more, nothing less.
• You choose which store it’s allowed to work in. If you have multiple stores on your account, the AI only gets access to the one you approve.
• Everything is logged. Every time the AI performs an action in your store, it’s recorded in a log that you can view under “Manage the Store with AI” and “Audit Log.” What, when, which IP address—everything.
• You can revoke access at any time. Log in to the admin panel and remove the connection. Then the old access will no longer work.
• Your data is sent to Anthropic (the company behind Claude) as part of the chat. It’s just like when you use ChatGPT or another AI chatbot. Check out Anthropic’s privacy policy if you want to know more.

What if the AI makes a mistake?

It can happen. AIs are good, but not infallible. For example, it might misinterpret a product name and update the wrong product.

Three things can help:

1. Ask it to confirm before making important changes (see the previous section).
2. Check the audit log if you’re unsure what happened.
3. Everything can be corrected manually in the admin panel afterward. Changes aren’t “locked” to the AI.

Frequently Asked Questions

Does it cost extra to use?

The connection between Shoporama and Claude is free and included in your subscription. Claude itself has a free tier you can start with. If you use it a lot, you can upgrade to a paid Claude plan directly through Anthropic.

Can I use an AI other than Claude?

Yes. Shoporama’s integration uses an open standard, so other AI clients that speak the same language (e.g., Cowork) can also be connected. Right now, Claude is the easiest to set up.

Can the AI accidentally delete my products?

Only if you ask it to. And Shoporama never permanently deletes anything. When a product is deleted via the AI, you can always find it again and restore it in the admin panel.

Is my customer data sent outside of Shoporama?

When you ask the AI to do something involving customer data (e.g., “show me yesterday’s orders”), the relevant information is sent to Claude as part of the conversation. Anthropic (the company behind Claude) does not, as a rule, use your chats to train future AI models. You should still familiarize yourself with Anthropic’s privacy policy before trusting it with sensitive data.

Can my employees use it too?

Yes. Each employee can connect their own Claude account to the store. Their actions in the store are logged under their own name, just as when they work directly in the admin panel.

Does it work on a mobile device?

Yes, in Claude’s mobile app. However, the initial setup must be done on a computer. Once the connection is set up, it works automatically wherever you’re logged into your Claude account.

Can I see what the AI has done in my shop?

Yes. Go to Integrations, then Manage the Shop with AI and Audit Log in the admin panel. There you’ll find a list of all actions the AI has performed: what, when, and whether they were successful. The log is stored for 90 days.

What should I do if the AI places an order with incorrect prices?

Open the order in the admin panel and cancel or correct it manually, just like any other order. Add an internal note so your team knows what happened. Then ask the AI to process the order again with the correct prices.

Do I need to cancel my product description AI?

No. The built-in AI that writes product descriptions directly in the editor is still available and will continue to function as before. The new chat integration is a supplement, not a replacement.

Can I restrict what the AI is allowed to do?

Right now, the AI client has the same permissions as the user who connects it. If you have an employee who is only allowed to read data, the associated AI will also have read-only access. More granular permissions by area (e.g., “cannot delete products”) are on our roadmap.

Try it

The fastest way to understand the value is to try it yourself. Log in to the admin panel, go to Integrations and Manage the Store with AI, and follow the setup instructions. The first prompt you should try: How were sales this month?

Second prompt when you’re ready: a specific task you’ve been putting off. Maybe it’s cleaning up 404 errors, setting up a campaign, or writing a blog post you never get around to.