Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Online marketing dictionary

There are many new words associated with online marketing. Here is a list of the most important ones.

Showing 121–145 of 145 word

SEO

SEO (search engine optimization) brings your online store free traffic from Google. Learn about technical SEO, on-page optimization, link building and Shoporama's built-in SEO features.

SERP - search engine result page

SERP is the page you see when you search on Google. Learn about the elements of a SERP - organic results, ads, featured snippets, Shopping and how to optimize for them.

Server-side tracking

Server-side tracking collects data via your server instead of the browser. Learn why it provides better data and how it works in your online store.

SFTP

SFTP is a secure protocol for file transfer. Read about SFTP, data exchange and how it is used for product feeds and integration.

SKU

SKU is a unique item number for each product in your online store. Learn what an SKU is, how to build good SKUs, and the difference between SKU and GTIN.

Slide-in

A slide-in slides in from the edge of the screen with an offer or newsletter sign-up. Learn about types, triggers, Shoporama's slide-in system and best practices.

SMTP

SMTP is the protocol for sending emails. Read about SMTP servers, mail delivery and how it is used in webshops.

Social proof

Social proof is the principle that customers follow the actions of others. Learn about reviews, ratings, trustmarks and other forms of social proof in your online store.

SPF - Sender Policy Framework

SPF prevents email spoofing and improves your deliverability rate. Learn about SPF records, DNS setup and the interaction with DKIM and DMARC.

Split test

A split test compares two versions to find the best one. Learn what you can test, how to do it correctly and what pitfalls to avoid.

SSL certificate

An SSL certificate encrypts the connection to your online store and protects customer data. Learn about types of SSL, why it's important and how it affects SEO.

Sticky bar

A sticky bar is a fixed bar in your webshop with important messages such as free shipping and promotions. Learn about uses, impact and best practices.

Structured data

Structured data uses schema.org markup to give Google accurate product information. Learn about JSON-LD, schema types and Shoporama's automatic markup.

Suggestive search

Suggestive search shows product suggestions as the customer types in the search box. Learn about types, Shoporama's search function and webshop search best practices.

Table editing

Table Editor is Shoporama's spreadsheet-like tool for updating many products simultaneously: prices, stock, SEO and more in one table.

Theme

A theme determines the look and feel of your online store. Read about themes, design, customization and responsive templates for webshops.

TOF

TOF (Top of Funnel) is the first stage of the sales funnel where you create brand awareness. Learn about TOF channels, metrics and strategy for your online store.

Transactional mails

Transactional emails like order confirmations and shipping notifications have 60-80% open rates. Learn about the types, Shoporama's email system and how to optimize them.

UGC - User Generated Content

UGC is content created by your customers, such as reviews and images. Learn why user-generated content is valuable and how to get more out of it.

Webhook

A webhook automatically sends messages between systems when events occur. Read about webhooks, integrations and real-time communication in eCommerce.

WebP

WebP is an image format with smaller file sizes than JPEG and PNG. Read about WebP, image optimization and speed for webshops.

WEEE (electronic waste)

WEEE is electronic waste covered by EU Directive 2012/19/EU. Get an overview of categories, obligations for webshops and how Shoporama supports reporting.

White label

White label is the sale of other people's products under your own brand. Read about the white label model, private label and branding in e-commerce.

WMS - Warehouse Management System

A WMS helps you manage inventory, picking, packing and shipping. Learn when you need a WMS and which solutions are suitable for Danish webshops.

XML sitemap

An XML sitemap lists all pages on your online store for search engines. Learn what it contains, why it's important and how it works in your online store.