New visitor statistics - understand your eCommerce traffic

Most webshop owners know they have visitors - but not much more than that. How many were there last week? Are they coming from Google or Facebook? Is Tuesday or Friday the best day? And do people even look at more than one page?

Until now, the answers required either Google Analytics or a lot of guesswork. Now Shoporama has a dedicated visitor statistics page that brings it all together in one place - directly in your admin panel, without third-party tools.

Four key metrics that tell the story

At the top of the page, you'll find four color-coded cards with the most important figures for the selected period:

• Visits in the period - number of unique sessions, with percentage change compared to the corresponding previous period.
• Page views - the total number of pages viewed by your visitors. More page views per visit means more engagement.
• Pages per visit - the average that shows whether people are browsing around or leaving immediately. The map changes color: green at 3+, yellow at 2-3 and blue below 2.
• Bounce rate - the percentage of visitors who leave the store after just one page. Below 40% is good, 40-60% is normal for webshops, and above 60% is a signal that something needs improvement. Read more about bounce rate in our dictionary.

All four charts automatically compare with the previous corresponding period, so you can always see if the trend is going in the right direction.

Traffic sources - find out where your visitors come from

A donut chart and table show the distribution of your visitors by source: direct visits, Google search (organic), Google ads, Facebook, Facebook ads, newsletters and other referring sites.

This is where you see if your marketing dollars are working. Have you just run a Facebook campaign? Check if Facebook traffic has increased. Are you paying for SEO? Track Google search month by month. The numbers give you concrete data instead of gut feelings - and they're ready in seconds, without you having to log into a separate analytics tool.

Day of the week breakdown - when do your customers shop?

A bar chart and table show average visits by day of the week. The busiest day is highlighted in green so you can see at a glance when your customers are most active.

Use this to time your newsletters and campaigns. If Tuesday and Wednesday consistently have the most visits, send the newsletter on Tuesday morning - you'll hit people when they're already in shopping mode. It's a small change that can make a big difference.

Daily and monthly overview

A detailed table shows visits, page views, pages per visit and bounce rate for each day or month in the selected period. If you select up to 31 days, you'll see daily figures; over 31 days are automatically aggregated to months.

The bar chart at the top gives a visual overview of trends, while the table has the exact numbers. You can export it all to CSV if you want to work with the numbers further in Excel or share them with a collaborator.

What can you use it for in practice?

Statistics are only valuable if they lead to action. Here are some concrete examples:

• Evaluate your ads: You've spent money on a Facebook campaign. Under traffic sources, you can see if Facebook traffic actually increased - and if visitors stuck around or bounced right away.
• Compare periods: compare this March to last March. Do you have more visitors this year? If traffic is the same but sales are lower, the problem isn't visibility - it's something on the page itself.
• Track your SEO efforts: If you invest in search engine optimization, you can track organic traffic from Google month by month. If it doesn't increase over 3-6 months, it's worth a conversation with your SEO provider - with concrete numbers in hand.
• Check your product pages: A high bounce rate can mean that people land on your store and leave. If you've changed your front page or a landing page and see the bounce rate increase, you know the change didn't work.
• Plan campaigns: The day of the week analysis shows when your customers are most active. Use it to plan newsletters, social media posts and campaign launches.

Still need to use Google Analytics?

Shoporama's visitor statistics don't completely replace Google Analytics - but for most store owners, it covers day-to-day needs. You get the numbers you actually use, directly in your admin, without a separate login, without complicated reports and without having to worry about cookie consent for yet another third-party script.

If you need advanced features like user flow, heatmaps or detailed e-commerce tracking, Google Analytics and server-side tracking are still relevant. But for the day-to-day overview, the new visitor statistics are all you need.

How to find the visitor statistics

You can find the page under Statistics → Visitor statistics in the left menu in the administration. The statistics require that you have enabled internal visitor statistics under Settings - if it is not enabled, you will see a warning at the top of the page with a direct link to enable it.

Data is shown from the day you enabled the statistics, so the sooner you turn it on, the more history you build up. The default period is the last 12 months, but you are free to choose between quick intervals or specify the exact period you want to see.

The visitor statistics are naturally linked to the other statistics pages. Under the conversion rate you can see how many of your visitors actually buy, and under the statistics overview you'll find all Shoporama's analytics tools together. For a deeper understanding of the value of your products, see also the ABC analysis.