Tracking That Works—No Matter What
Traditional browser-based tracking is becoming increasingly unreliable. Ad blockers, cookie restrictions, and iOS privacy updates mean you could lose up to 30–40% of your conversion data. Server-side tracking solves this problem by sending data directly from the server to your ad platforms.
Supported platforms
Shoporama’s server-side tracking supports the most important platforms:
- Google Analytics 4 – Measurement Protocol for accurate GA4 data
- Google Ads – Enhanced Conversions and offline conversions
- Facebook / Meta – Conversions API for better match rates
- Pinterest – Conversions API for Pinterest Ads
- TikTok – Events API for TikTok Ads
- LinkedIn – Server-side tracking for LinkedIn Ads
- Microsoft Ads – Offline Conversions for Microsoft Advertising
Custom tracking subdomain
Tracking runs through your own tracking subdomain (e.g., a.dinwebshop.dk), which points to Shoporama’s tracking infrastructure. Because the tracking script runs from your own domain, it isn’t blocked by ad blockers, and you get significantly better data quality.
Full-funnel tracking
Server-side tracking covers the entire customer journey—from the first page view to purchase:
- Page views (products, categories, landing pages, search results)
- Add to cart
- Checkout flow (address, shipping, payment, authorization)
- Completed purchase
Offline conversions
Shoporama supports offline conversions for Google Ads and Microsoft Ads. This makes it possible to send conversion data back to the ad platforms, even when traditional tracking doesn’t capture them.
GDPR-compliant
Server-side tracking gives you full control over which data is sent. Combined with Shoporama’s cookie consent solution and Consent Mode, you can comply with GDPR and cookie laws while retaining your data.
More Accurate Data = Better Ads
Because data is sent directly from the server, you avoid losses due to ad blockers and browser restrictions. This means better match rates, more precise audiences, and ultimately a better Return on Ad Spend (ROAS) for your campaigns.
Price and Availability
Server-side tracking is available as an add-on for 89 DKK/month on both Pro and Flex plans. You can enable it in your tracking settings and enter your platform IDs—Shoporama takes care of the rest. See all prices on our pricing page.