Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Included in all packages

Server-side tracking - accurate tracking without cookies

Tracking via server to Google, Facebook, Pinterest, TikTok and LinkedIn. Unaffected by adblockers and cookie restrictions.

Read more about it

Server-side tracking

Accurate tracking via the server instead of the browser. Unaffected by adblockers, cookie restrictions and iOS limitations. Available as an add-on for 89 kr/mo on both Pro and Flex.

Tracking that works - no matter what

Traditional tracking via the browser is becoming increasingly unreliable. Adblockers, cookie restrictions and iOS privacy updates mean you can lose up to 30-40% of your conversion data. Server-side tracking solves the problem by sending data directly from the server to your ad platforms.

Supported platforms

Shoporama server-side tracking supports the main platforms:

  • Google Analytics 4 - Measurement Protocol for accurate GA4 data
  • Google Ads - Enhanced Conversions and offline conversions
  • Facebook/Meta - Conversions API for better match rates
  • Pinterest - Conversions API for Pinterest Ads
  • TikTok - Events API for TikTok Ads
  • LinkedIn - Server-side tracking for LinkedIn Ads
  • Microsoft Ads - Offline conversions for Microsoft Advertising

Own tracking subdomain

Shoporama automatically sets up a tracking subdomain (e.g. track.dinwebshop.dk) via Stape.io. Because the tracking script runs from your own domain, it is not blocked by adblockers - and you get significantly better data quality.

Full-funnel tracking

Server-side tracking covers the entire customer journey - from first page view to purchase:

  • Page views (products, categories, landing pages, search results)
  • Add to cart
  • Checkout flow (address, shipping, payment, approval)
  • Completed purchase

Offline conversions

Shoporama supports offline conversions for Google Ads and Microsoft Ads. This makes it possible to send conversion data back to the ad platforms even when traditional tracking doesn't capture it.

GDPR-friendly

Server-side tracking gives you full control over what data is sent. Combined with Shoporama's cookie consent solution and Consent Mode, you can comply with GDPR and cookie laws while preserving your data.

More accurate data = better ads

Because data is sent directly from the server, you avoid losses from adblockers and browser limitations. This means better match rates, more accurate audiences and ultimately better Return on Ad Spend (ROAS) for your campaigns.

Price and availability

Server-side tracking can be purchased for 89 kr/md on both Pro and Flex. You activate it in your tracking settings and enter your platform IDs - Shoporama does the rest. See all prices on our pricing page.

Try it for free - no strings attached

Start your free trial today and see for yourself how this feature can boost your online store. No credit card required.

See all features

Support articles

Read our guides and get started

Server-side tracking in Shoporama

Guide to setting up server-side tracking on your Shoporama webshop for better data quality.

Google Analytics tracking of your online store

Guide to setting up Google Analytics 4 (GA4) with e-commerce tracking via Google Tag Manager on your Shoporama webshop.

Facebook Conversions API

Guide to setting up the Facebook Conversions API on your Shoporama online store via the built-in tracking engine.

Tracking in your Shoporama webshop

Overall guide to tracking setup with Google Analytics, Google Tag Manager and e-commerce tracking.

Shoporama Tracking

Complete guide to Shoporama's built-in tracking engine. Set up server-side tracking and send data to Facebook,...

Google and Microsoft Ads offline conversions

Set up offline conversion tracking for Google Ads and Microsoft Ads so your ad campaigns can be attributed to actual...

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