Get Started: The Setup Guide for Your New Online Store

When you create a new online store with Shoporama, you’ll be greeted by a brief four-step setup guide. The guide asks for the most essential information, sets up a number of things for you, and takes you to your dashboard with a store that’s already starting to look like something. Here’s a complete walkthrough: what the guide asks, what it handles behind the scenes, and what you’ll need to tackle on your own afterward.

What the guide is and when it appears

The guide opens automatically right after your store is created. It appears on its own page without the usual left-hand menu, so you can focus on the four questions instead of getting lost in the admin section. At the top, you’ll see a step-by-step guide with all four steps: Store, Content, Design, and Colors. Steps you’ve completed are marked with a checkmark.

The wizard isn’t in the menu. It opens automatically the first time, and you can always return to it by typing /wizard after the address of your admin panel. There’s nothing you can mess up along the way. The wizard doesn’t save your changes until you click “Next Step” or, on the last step, “Create My Store.” As it says on the first step: it takes less than 2 minutes, and all selections can be changed later.

It’s already set up before the wizard starts

The moment the store is created, we lay a foundation so you have something to work from and can run a test order from day one:

• A front-page category called “Front Page”
• The shipping method “Post Danmark with delivery”
• Denmark as the default country with 25% VAT for both individuals and businesses, and 39 DKK in shipping (excluding VAT)
• A product profile named “Standard Item with Sizes,” with the values Small, Medium, and Large. If you request demo products, a simpler profile named “Standard Item” will also be created, and that’s the one the demo products will use
• The payment method “Invoice Payment,” so you can test an order without yet having an agreement with a payment gateway
• Three static pages: Terms and Conditions, Contact Us, and About Us
• The Montana theme, with prices displayed including sales tax

These are default values, not recommendations. You must review and customize the shipping cost, VAT, and especially the text on the Terms and Conditions page to match your own business before the store goes live.

Step 1: Tell us about your store

The first step has only two fields, but the rest of the guide builds on them.

• Shop Name. Pre-filled with the name you entered during setup. The name appears at the top of your shop and in search results. This field is required.
• Describe what you sell. A free-text field with a sample placeholder, such as “Danish-designed sterling silver jewelry for women.” The text is used to generate demo products and a logo, and as stated below the field: the more specific, the better the result.

The description is the most important field in the entire guide. If you skip it, neither demo products nor an automatic logo will be generated in the next step, regardless of whether you enable the relevant settings. However, any logo you upload yourself will be saved. So write a sentence or two about both what you’re selling and who you’re selling it to. “Clothing” yields a limited result, while “organic merino wool baby clothes for ages 0 to 3” yields a much better one.

Step 2: Want a head start?

The second step offers to populate your store with demo content so you have something to look at instead of an empty shell. There are two toggles, and both are turned on by default. If you’d like to skip the demo content entirely, just turn them off or click the “Skip this step” link.

Create Demo Products

We’ll create 10 products based on your description. Each product will have a name, description, and image, and will be posted online in the “Home” category as well as in a few categories suggested based on the product. The categories are created automatically if they don’t already exist.

Please note that the prices and stock quantities for the demo products are random numbers. They are set to make the store look active, not because they match your business. Correct them or delete the products before going live. If you accidentally delete something, you can restore it via the “Trash” link at the top of Products → All Products. The link appears when there are deleted products.

Create an Automatic Logo

We generate a logo based on your store name and description. Below the toggle, it says “Would you rather use your own logo?” with a file upload field. If you upload a file here, it will be used instead of the automatically generated logo, even if the toggle is turned on. So your own logo always takes precedence.

If you don’t have a logo ready right now, it’s fine to use the automatic one and change it later under Design → Logo & Terms. This is described in the article on logos, favicons, and terms of service.

Step 3: Choose your design

Here, the themes are displayed as thumbnails. Montana is listed first and marked as “Most Popular,” followed by the other themes. For themes that have a demo store, there’s a button labeled “View Example,” which opens the demo in a new tab without changing your selection. As noted above the cards: every design is fully customizable.

Choose the theme that best matches the look and feel you’re going for. You can change the theme again later under Design → Theme, and fine-tune it under Theme Settings.

One important warning: if you run through the wizard again on a store where you or your developer has uploaded a custom theme, this step will remove your custom theme and reset the store to one of the default themes. If you have your own theme, change the theme instead under Design → Theme.

Step 4: Set Your Color Scheme

The final step is colors. This step only appears if the theme you selected has predefined color schemes. If the theme doesn’t have any, the wizard will end immediately after step 3, and you’ll be taken to your dashboard.

If you choose Montana, you’ll get eight schemes: Standard, Warm, Cool, Nature, Elegant, Rose, Luxury, and Sand. Each card displays a strip of color swatches, the scheme’s name, and a brief description, such as “Warm earth tones with a warm orange call-to-action color.” Standard is selected by default, so if you simply click through, you’ll get the theme’s classic look.

A color scheme isn’t just a general mood. It sets ten specific colors for your theme, including the base color, action color, background, header, footer, and USP bar. Afterward, you can adjust each color individually under Design → Color Schemes, as described in the article on color schemes.

When you click “Create My Store”

The button on the last step is labeled “Create My Store,” and afterward, you’ll be taken to your dashboard. If you requested demo products or an automatic logo, you’ll see a box that says “Generating sample data, ready in” along with a countdown. The content is generated in the background, and this may take up to five minutes. You don’t need to wait on the page: it monitors the process automatically and will switch to a green box that says “We’re done!” along with a link to your store. You’ll also receive an email notifying you that your new store is ready, including a link to the store, your logo, and the products that were created.

Note that at this point, the store is a demo store at a temporary address. It’s not live yet, and that’s by design: you need to be able to finish setting it up before the store opens to customers.

Your checklist once the wizard is complete

The wizard gets you up and running quickly, but it can’t make business decisions for you. Here’s the order we recommend. The first four items must be in place before you can process a real order.

1. Edit or delete the demo products. Go to Products → All Products. Remember that prices and stock quantities are random numbers. If you need to add a lot of items, importing via CSV is almost always faster than entering them manually.
2. Organize your categories. Under Content → Categories. The category structure also serves as your navigation, so it’s worth spending half an hour on this.
3. Set up shipping and countries. Under Delivery → Shipping Methods, Delivery → Shipping Rates, and Delivery → Countries. Under Shipping Rates, correct the 39 kr., and under Countries, select which countries you ship to and whether to offer free shipping above a certain amount. See Delivery: Basic Setup and Shipping Strategy.
4. Add a payment gateway. Go to Integrations → Payment Gateways. As long as you only have Invoice Payment enabled, customers cannot pay by card. The dashboard will remind you of this with a box and a link to the setup. Read more about how to accept online payments.
5. Change the logo, favicon, and terms of service. Under Design → Logo & Terms. The terms of service are a standard text that must be customized for your business.
6. Fine-tune the theme. Under Design → Theme Settings and Design → Color Schemes. The Color Schemes menu item only appears if your theme supports color schemes. Here, you can set the homepage content, USP texts, and the details that make the store look like yours.
7. Set up your own domain. Go to Web Store → Domain. Do this before you start marketing the store so that links and ads don’t point to the temporary address. See the article on moving the store to your own domain.
8. Go live. On the dashboard, you’ll see a box that says “Your store isn’t live yet” and the “Go live” button. Here, you’ll fill in your company information and accept the terms and conditions.

Newsletters, Google Shopping feeds, discount codes, and customer groups can wait. First, make sure the store can sell a single item to a single customer without errors, and test it yourself by placing an order while you’re still on the demo address.

For the tech-savvy

• The color scheme isn’t a layer on top of the theme. The ten color values are entered as standard theme settings, so you can override them individually later without losing the rest.
• Step 3 clears the selection of the custom theme and simultaneously sets the store’s cache to be cleared, so a theme change takes effect shortly afterward. Step 4 clears the cache immediately.
• Demo products and the logo are loaded in the background. This means the store is usable right away, while the content appears gradually.
• The old setup process with separate pages for design, accounting system, domain, and payment gateway is no longer part of the setup. Use the corresponding pages in the general administration section instead.

Frequently Asked Questions

I closed the wizard in the middle of the process. Is my store broken?

No. The store was already created when you signed up, and the wizard is just a shortcut to the initial settings. Everything you clicked “Next Step” on has been saved. You can either continue in the regular admin panel or return to the wizard by adding /wizard to the end of your admin panel URL.

Can I run through the wizard again?

Yes, but do so with caution. If you go through the entire process again, the store name, description, theme, and colors will be overwritten with your new selections, and you may end up with 10 new demo products on top of the old ones. If you just want to change the theme or colors, use the menu options under “Design” instead.

The demo products have really odd prices. Is something wrong?

No, that’s by design. The demo products are assigned random prices and random stock levels so the store looks lively right away. They’re meant to serve as a backdrop for you to view your design, not as a product catalog. Correct the prices and stock levels, or delete the products, before you go live.

It says “Building sample data, ready in” with a countdown. Should I stay on the page?

No. Feel free to continue working elsewhere in the admin panel or close the tab. The content is being generated in the background, and the page will refresh automatically when it’s ready. You’ll also receive an email when your store is ready, so you won’t miss it.

Is the VAT set up correctly from the start?

The store is set up with Denmark as the default country and a 25% VAT rate for both individuals and businesses, and prices are displayed inclusive of VAT in the store. This is appropriate for a typical Danish retail store. If you sell to businesses or internationally, you must adjust the VAT yourself under Delivery → Countries before going live. For items that don’t have the country’s standard VAT rate—such as newspapers, which have 0% VAT in Denmark, or books for customers in Sweden—you’ll need to assign a VAT category. See VAT Categories.

How good will the automatic logo be?

It will be a usable draft based on your store name and description, so your store won’t have an empty corner. It does not replace a professional graphic designer. If you already have a logo, upload it in the same step, because the file you upload will always be used instead of the automatically generated one.

I don’t want any demo content at all. What should I do?

Turn off both toggles in step 2, or click “Skip this step.” Then neither products nor a logo will be created. The same thing happens automatically if you’ve left the description field in step 1 blank, because without a description, we have nothing to generate from. If you upload a logo yourself, it will be saved regardless.

Do I have to go live right away?

No. Your store starts as a demo store at a temporary address, and you decide when to open it. Use this time to set up your products, shipping, payment, and terms and conditions. When you’re ready, click “Go Live” in the box on the dashboard. If you’re unsure how long your demo period lasts, email support@shoporama.dk.