What does a Shoporama shop cost?

At Shoporama, you choose whether you want to pay a fixed monthly fee or just a percentage of your sales. The two active pricing models are called Pro and Flex, and there’s also Storage for shops that are taking a break. All prices in this article are exclusive of VAT.

Flex: The price is based on your sales

Flex has no fixed monthly price. You pay 0 DKK per month and instead pay 5% of your revenue. However, starting January 1, 2027, Flex will cost a minimum of 249 DKK per month. If 5% of your revenue is less than 249 kr. in a given month, you’ll be billed 249 kr. This only applies in months where your sales total less than 4,980 kr. The percentage is calculated based on the total order amount—that is, the amount the customer actually pays, including shipping and sales tax—and only for orders marked as paid. The amount is calculated on an ongoing basis and billed monthly in arrears, so you pay only after the sale has taken place.

• 0 DKK fixed fee plus 5% of revenue; however, starting January 1, 2027, the minimum is 249 DKK per month
• 1 user included. One user is one admin login. Additional users cost 49 kr. per month per user
• All Shoporama themes and the Theme Builder. A theme is your store’s design, and with the Theme Builder, you can customize it without coding
• 1,000 API calls per day. An API call occurs when another system—such as your inventory or accounting software—automatically retrieves or updates data
• You cannot upload your own theme and do not have SFTP access to the files

Flex is a good fit for new stores, organizations, and seasonal shops where revenue fluctuates and where fixed costs during slow months can be a burden.

Pro: fixed monthly price

The Pro plan costs 1,400 DKK per month. The price remains the same regardless of how much you sell, so you know your expenses in advance, and no percentage is added as sales increase.

• 1,400 DKK per month, no revenue-based payments
• Unlimited number of users. You can have as many people in the admin panel as you need
• Custom theme and SFTP access, so you or your developer can build the design from scratch
• 10,000 API calls per day included
• Danish phone support

Flex or Pro: Which Is the Best Value?

The math is simple. 5% of revenue equals 1,400 DKK when you generate approximately 28,000 DKK in sales per month. That’s the point at which the two plans cost the same.

• If you generate less than approximately 28,000 DKK in monthly revenue, Flex is typically the cheapest option
• If you sell more than that, Pro is typically the cheapest, and the difference grows the more you sell
• At 10,000 kr. in monthly revenue, Flex costs 500 kr., while Pro costs 1,400 kr.
• At 100,000 kr. in monthly revenue, Flex costs 5,000 kr., while Pro still costs 1,400 kr.

If you need your own theme, SFTP, or multiple users in the admin panel, you should choose Pro regardless of your revenue.

Storage: Put the store on hold

If you don’t need the store to be open for a while, you can put it on “Storage” for 49 kr. per month. The store will then be inactive for your customers, but you’ll retain full access to all your data in the admin panel, and you can reactivate it whenever you want. This is an affordable solution for seasonal stores that only sell for part of the year.

Sell in multiple countries: price per country

With “Countries,” your store can sell in other countries with their own language, currency, and address, e.g., minshop.dk/se. Your main country is your store as it is today, and it costs the same as before. Each additional country you activate under Webshop → Countries has its own pricing model:

• Pro: 1,400 DKK per month per country
• Flex: 0 DKK plus 5% of the country’s revenue; however, starting January 1, 2027, the minimum is 249 DKK per month per country

A country’s pricing model does not have to be the same as the store’s. Orders from the main country follow the store’s model, and orders from a country follow that country’s model. If a country uses a theme you’ve uploaded yourself, it must be on the Pro plan. A new country is not active, so you can set it up and test it before you pay for it.

• Only for the days the country is active. On Pro, you pay for the days in the month that the country has been active. If a country is active for 15 out of 30 days, it costs 700 kr. The minimum price for Flex starting in 2027 is also calculated based on the active days
• Billed monthly in arrears. The countries are listed on separate lines on the invoice and are billed in arrears for the previous month, even on Pro
• Only when the store is live. While the store is in demo mode, the countries cost nothing
• Automatic translation is included for up to 2,000,000 characters per language per month, which corresponds to approximately 1,300 products with descriptions

Each country on Flex has its own minimum, so that country’s sales do not count toward the store’s minimum—and vice versa. If you change a country’s pricing model mid-month, the days are split between Pro and Flex.

Optional features billed based on usage

A few items are not included in the subscription and are billed based on your actual usage. These apply to both Flex and Pro:

• Server-side tracking: 89 DKK per month, and only in the months you use it
• Newsletters: 1 DKK per 100 emails sent
• Additional API calls beyond the included quota: 1 DKK per 100 calls
• Additional users on Flex: 49 DKK per month per user
• Apps and theme subscriptions from partners, if you choose any

Included in the price

On many other platforms, you pay an additional subscription fee for each individual feature. At Shoporama, they’re part of the system:

• All payment gateways and shipping integrations
• Product feeds for Google and Meta
• Return center, gift cards, discount codes, and subscription sales
• Accounting integrations, such as e-conomic and Dinero
• Lightning-fast search, REST API, and AI access
• Free SSL and HTTPS, two-factor authentication, and automatic backup
• Unlimited import and export of your own data
• Automatic translation of your texts when selling in multiple countries, up to 2,000,000 characters per language per month

Help getting started

If you’d like help with setup or moving your existing online store, you can purchase our onboarding package. The regular price is 10,000 DKK. On the Pro plan, you get the package at no extra charge if you prepay for the first 3 months—that is, 4,200 DKK. The prepayment is not a fee, but rather the subscription fee you’d pay anyway, just earlier. On the Flex plan, the package costs 4,995 DKK.

How You’ll Be Billed

You’ll receive one monthly invoice per company, even if you have multiple online stores. Pro and Storage are paid in advance for the month, while the Flex percentage, your countries, and your usage of tracking, newsletters, extra API calls, and extra users are billed retroactively for the previous month. Sales tax is added based on your company’s sales tax rate.

The invoice is due three days after it is generated, and the amount is automatically charged to the payment card you’ve linked under “Company” and “Payment Cards.” If the first attempt fails, the system will try again over the next few days. You can always find the invoice as a PDF in the admin panel under “Company” and “Invoices,” and it will also be sent to the email address listed in the “Send invoices to” field.

How to Change Your Pricing Plan

You can change your pricing plan yourself in the admin panel under "Company" and "Webstores," where you click "Change" next to the relevant webstore. Two things are worth noting:

• If you switch from Flex to Pro, you’ll be charged for the remainder of the current month immediately
• If you switch from Pro to Flex, the change will be blocked if you’ve uploaded your own theme or have SFTP users. Remove them first, and then you can switch

Trial Period and Commitment

You can try Shoporama for free for 30 days without providing a credit card number. There is no contract period. You pay month-to-month, and you can cancel your subscription at any time. You can always find the current prices and a complete overview of what’s included on the pricing page.

Frequently Asked Questions

What counts toward the 5% on Flex?

The 5% is calculated based on the total order amount—that is, the amount the customer pays, including shipping and sales tax. The calculation is based on orders marked as paid in the previous month. If you sell in a currency other than Danish kroner, the amount is converted to Danish kroner at the current exchange rate.

What does the minimum price for Flex mean?

Starting January 1, 2027, Flex costs at least 249 DKK per month. You’ll still pay 5% of your revenue, but if 5% is less than 249 DKK in a given month, you’ll be billed 249 DKK. This only applies to months in which your sales are less than 4,980 kr. For example, if you have sales of 3,000 kr., you’ll pay 249 kr. instead of 150 kr. If you have sales of 10,000 kr., you’ll pay 500 kr., just as before. The threshold at which Pro becomes cost-effective remains unchanged at approximately 28,000 kr. per month.

What happens to the 5% if a customer returns an item?

When you issue a credit for an order, a credit memo with a negative amount is created. It’s included in the statement in the same way as a sale, so the 5% of the credited amount is deducted again on the invoice.

When does it make sense to switch from Flex to Pro?

When your monthly revenue is consistently above approximately 28,000 DKK, Pro is the most cost-effective option. Remember to factor in any additional users on Flex, as they lower the threshold. If you switch in the middle of a month, you’ll be charged for the remainder of the month at the Pro rate.

Where can I see which pricing plan my store is on?

Log in to the admin panel, go to “Company,” and then “Webshops.” Here, you’ll see the pricing plan listed next to each of your web shops, and you can click “Change” to select a different one. If you have multiple shops, they can easily run on different plans.

Where can I find the invoices, and who receives them by email?

All invoices are located in the admin panel under “Company” and “Invoices,” where you can view them and download them as PDFs. They’re automatically sent to the address listed in the “Send invoices to” field on the same page, so your bookkeeper can receive them directly. See also: Find Your Invoice from Shoporama.

Why does my bill vary from month to month?

The subscription itself is fixed, but the usage portion varies. The Flex percentage is based on your revenue; your countries are billed for the days they were active; and tracking, newsletters, extra API calls, and extra users are billed retroactively based on actual usage. Each component appears as a separate line item on the invoice, so you can see exactly what accounts for the difference.

What happens if the payment doesn’t go through?

The system automatically attempts to charge the amount again several times in the days that follow, and you’ll receive the invoice via email. If your card has expired, you can update it yourself under “Company” and “Payment Card.” See Change the payment card for your subscription. If you’re unsure, please contact us before a reminder is sent.

What happens if I use more API calls than are included?

The calls won’t be blocked just because you exceed the included limit. Anything over 1,000 calls per day on Flex and 10,000 on Pro will be billed at 1 DKK per 100 calls on your next invoice. You can set a lower limit on your API key yourself, and once that limit is reached, the system will reject any additional calls.

How much does a second online store cost?

Each active online store has its own pricing model and is billed separately, but all stores under the same company are combined on a single monthly invoice. For example, you can have your main store on Pro and a seasonal store on Flex or Storage. See Create an additional online store.

How much does it cost to sell in multiple countries?

Each active country under Webshop → Countries costs 1,400 DKK per month on Pro or 5% of the country’s revenue on Flex; however, starting January 1, 2027, the minimum charge is 249 DKK per month. You only pay for the days the country is active, and billing is done in arrears. Automatic translation of up to 2,000,000 characters per language per month is included in the price. Shipping to a country does not require the “Countries” feature and does not incur additional costs. See Sell in Multiple Countries and in Multiple Languages.

Do my countries have to use the same pricing model as the store?

No. You choose the pricing model for each country, so a shop on Pro can have a country on Flex and vice versa. If you change the shop’s pricing model, the countries retain theirs. If a country uses a theme you’ve uploaded yourself, that country must be on Pro.

If you’re unsure which model is best for your store, please email us at support@shoporama.dk. We’d be happy to work through the details with you.