What does a Shoporama shop cost?

At Shoporama, you choose whether you want to pay a fixed monthly fee or just a percentage of your sales. The two active pricing plans are called Pro and Flex, and there’s also Storage for shops that are taking a break. All prices in this article are exclusive of VAT.

Flex: You only pay when you make a sale

Flex has no fixed monthly fee. You pay 0 DKK per month and instead pay 5% of your revenue. The percentage is calculated based on the total order amount—that is, the amount the customer actually pays, including shipping and sales tax—and only for orders marked as paid. The amount is calculated on an ongoing basis and billed monthly in arrears, so you don’t pay until the sale has been made.

• 0 DKK fixed fee plus 5% of revenue
• 1 user included. One user is one admin login. Additional users cost 49 DKK per month per user
• All Shoporama themes and Theme Builder. A theme is the store’s design, and with Theme Builder, you can customize it without coding
• 1,000 API calls per day. An API call occurs when another system—such as your inventory or accounting software—automatically retrieves or updates data
• You cannot upload your own theme and do not have SFTP access to the files

Flex is a good fit for new stores, organizations, and seasonal shops where revenue fluctuates and where fixed costs during slow months can be a burden.

Pro: fixed monthly price

The Pro plan costs 1,400 DKK per month. The price remains the same regardless of how much you sell, so you know your costs in advance, and no percentage is added as sales increase.

• 1,400 DKK per month, no revenue-based payments
• Unlimited number of users. You can have as many people in the admin panel as you need
• Custom theme and SFTP access, so you or your developer can build the design from scratch
• 10,000 API calls per day included
• Danish phone support

Flex or Pro: Which Is the Best Value?

The math is simple. 5% of revenue equals 1,400 DKK when you generate approximately 28,000 DKK in sales per month. That’s the point at which the two plans cost the same.

• If you generate less than approximately 28,000 DKK in monthly revenue, Flex is typically the cheapest option
• If you sell more than that, Pro is typically the cheapest, and the difference grows the more you sell
• At 10,000 kr. in monthly revenue, Flex costs 500 kr., while Pro costs 1,400 kr.
• At 100,000 DKK in monthly revenue, Flex costs 5,000 DKK, while Pro still costs 1,400 DKK.

If you need your own theme, SFTP, or multiple users in the admin panel, you should choose Pro regardless of revenue.

Storage: Put the store on hold

If you don’t need the store to be open for a while, you can put it on “Storage” for 49 kr. per month. The store will then be inactive for your customers, but you’ll retain full access to all your data in the admin panel, and you can reactivate it whenever you want. This is an affordable solution for seasonal stores that only sell part of the year.

Optional features billed based on usage

A few items are not included in the subscription and are billed based on your actual usage. These apply to both Flex and Pro:

• Server-side tracking: 89 DKK per month, and only in the months you use it
• Newsletters: 1 DKK per 100 emails sent
• Additional API calls beyond the included quota: 1 DKK per 100 calls
• Additional users on Flex: 49 DKK per month per user
• Apps and theme subscriptions from partners, if you choose any

Included in the price

On many other platforms, you pay an additional subscription fee for each individual feature. With Shoporama, they’re part of the system:

• All payment gateways and shipping integrations
• Product feeds for Google and Meta
• Return center, gift cards, discount codes, and subscription sales
• Accounting integrations, such as e-conomic and Dinero
• Lightning-fast search, REST API, and AI access
• Free SSL and HTTPS, two-factor authentication, and automatic backups
• Unlimited import and export of your own data

Help getting started

If you’d like help with setup or moving your existing online store, you can purchase our onboarding package. The regular price is 10,000 DKK. On the Pro plan, you get the package at no extra charge if you prepay for the first 3 months—that is, 4,200 kr. The prepayment is not a fee, but rather the subscription fee you would pay anyway, just earlier. On the Flex plan, the package costs 4,995 kr.

How You’ll Be Billed

You’ll receive one monthly invoice per company, even if you have multiple online stores. Pro and Storage are paid in advance for the month, while the Flex fee and your usage of tracking, newsletters, extra API calls, and extra users are billed retroactively for the previous month. Sales tax is added based on your company’s tax rate.

The invoice is due three days after it is generated, and the amount is automatically charged to the payment card you’ve linked under “Company” and “Payment Cards.” If the payment isn’t successful on the first attempt, the system will try again over the next few days. You can always find the invoice as a PDF in the admin panel under “Company” and “Invoices,” and it will also be sent to the email address listed in the “Send invoices to” field.

How to Change Your Pricing Plan

You can change your pricing plan yourself in the admin panel under "Company" and "Webshops," where you click "Change" next to the relevant webshop. Two things are worth noting:

• If you switch from Flex to Pro, you’ll be charged for the remainder of the current month immediately
• If you switch from Pro to Flex, the change will be blocked if you’ve uploaded your own theme or have SFTP users. Remove them first, and then you can switch

Trial Period and Commitment

You can try Shoporama for free for 30 days without providing a credit card number. There is no contract period. You pay month-to-month, and you can cancel your subscription at any time. You can always find the current prices and a complete overview of what’s included on the pricing page.

Frequently Asked Questions

What counts toward the 5% on Flex?

The 5% is calculated based on the total order amount—that is, the amount the customer pays, including shipping and sales tax. The calculation is based on orders marked as paid in the previous month. If you sell in a currency other than Danish kroner, the amount is converted to Danish kroner at the current exchange rate.

What happens to the 5% if a customer returns an item?

When you issue a credit for an order, a credit memo with a negative amount is created. It is included in the calculation in the same way as a sale, so the 5% of the credited amount is deducted again on the invoice.

When does it make sense to switch from Flex to Pro?

When your monthly revenue is consistently above approximately 28,000 DKK, Pro is the most cost-effective option. Remember to factor in any additional users on Flex, as they lower the threshold. If you switch in the middle of a month, you’ll be charged for the remainder of the month at the Pro rate.

Where can I see which pricing plan my store is on?

Log in to the admin panel, go to “Company,” and then “Webshops.” The pricing plan is listed next to each of your web shops, and you can click “Change” to select a different one. If you have multiple shops, they can easily run on different plans.

Where can I find the invoices, and who receives them by email?

All invoices are located in the admin panel under “Company” and “Invoices,” where you can view them and download them as PDFs. They’re automatically sent to the address listed in the “Send invoices to” field on the same page, so your bookkeeper can receive them directly. See also: Find Your Invoice from Shoporama.

Why does my bill vary from month to month?

The subscription itself is fixed, but the usage portion varies. The Flex percentage is based on your revenue, and tracking, newsletters, extra API calls, and extra users are billed retroactively based on actual usage. Each component appears as a separate line item on the invoice, so you can see exactly what accounts for the difference.

What happens if the payment doesn’t go through?

The system automatically attempts to charge the amount again several times in the days that follow, and you’ll receive the invoice via email. If the card has expired, you can update it yourself under “Company” and “Payment Card.” See Change the payment card for your subscription. If you’re unsure, please contact us before a reminder is sent.

What happens if I use more API calls than are included?

The calls won’t be blocked just because you exceed the included limit. Anything over 1,000 calls per day on Flex and 10,000 on Pro will be charged at 1 DKK per 100 calls on your next invoice. You can set a lower limit on your API key yourself, and once that limit is reached, the system will reject any further calls.

How much does a second online store cost?

Each active online store has its own pricing model and is billed separately, but all stores under the same company are consolidated onto a single monthly invoice. For example, you can have your main store on Pro and a seasonal store on Flex or Storage. See “Create an Additional Online Store.”

If you’re unsure which plan is best for your store, email us at support@shoporama.dk. We’d be happy to work out the details with you.