Edit product

When you edit a product in Shoporama, a page opens with a long series of tabs that together control everything from prices and images to SEO, product feeds, inventory, legal information, and environmental data. This guide walks you through the tabs in the order they appear on the page, so you know exactly what each field does.

Here’s how the page is structured

The product page consists of tabs that you can expand and collapse by clicking on the header. The tabs appear in this order:

1. General
2. B2B Prices (Customer Groups), if the store has customer groups
3. Product Images
4. Categories
5. Labels
6. Inventory Management
7. Profile settings
8. Quantity and Tiered Discounts
9. Bundles
10. Credit, etc., for financial profiles only
11. SEO
12. Product Feeds
13. Fields
14. Theme settings, only if your theme has fields for products
15. Internal Search
16. Related Products and Similar Products
17. PDFs and Files
18. Subscription settings
19. Legal, VAT, Customs, and Environmental
20. Price monitoring, only if the product is included in a price monitoring program

Products in an add-on profile look different. At the top is an info box with the heading “Add-on Product,” and the page displays only the tabs that are relevant for an add-on: General, B2B Prices (Customer Groups) if the store has customer groups, Product Images, Inventory Management, Fields, Theme Settings, and Legal, VAT, Customs, and Environment. An add-on product appears as a checkbox in the cart and on the final step before checkout in the built-in themes Delaware, DelawareDK, Montana, and MontanaB2B, but not in the store’s lists, search results, or feeds. Remember to publish the product online. You can switch profiles via “Switch Profile ” in the “General” tab. Read more in “Add-ons in the Cart and Checkout.”

At the top of the page, the product name is listed with the stock keeping unit (SKU) in parentheses. If the name is long, it is truncated; you can view the full name by hovering your mouse over it. On the right, you’ll find the product’s tabs: Edit, Inventory, and Sales Statistics. The page you’re currently on is highlighted. Following a vertical line are the actions “Add to Inventory, ” “Page Setup” (if your store has the page designer), and “View in Store,” which opens the product in the online store in a new tab. The same header appears on all product pages, so you can switch directly between editing the product, viewing inventory, and viewing sales.

"Inventory" shows the product’s current inventory status and all inventory entries, and "Add to Inventory " opens a form where you can add new items to inventory. For bundle packages, where inventory is tracked based on the package’s contents, “Add to Inventory” is not displayed because inventory is managed on a per-item basis. Read more in “Inventory Entries and Batch Management.”

Sales Statistics at the top shows the product’s sales for a period of your choice, including units sold, orders, revenue, days in stock, and sales per variant. Read more in the article “Sales Statistics for a Product.”

On the far right are the “Collapse All” button, a gear icon, and a sidebar icon. If only one card is expanded, the button collapses all cards at once. If all cards are collapsed, the button changes to “Expand All” and opens them all. The gear icon is called “Customize Page” and is described in the next section. The sidebar icon collapses and expands the menu on the right side, giving you more space for the fields. The page remembers in your browser which cards you had expanded, and this applies to all products. If you open a new product, the same cards will be expanded. The gear icon and the sidebar icon are only displayed on wide screens; on mobile devices, the actions appear at the top as icons.

On the right side, there’s a menu with shortcuts to the cards, and the number next to a card shows how many fields have been filled out. At the bottom of most cards, there’s a discreet bottom bar with a question mark, a brief explanation, and a “Read More” link to an article that delves deeper into the topic.

Customize the product page

If your store doesn’t use all the cards, you can hide them so the page only shows what you’re actually working with. You can also choose to display the cards as tabs. Click the gear icon in the top right corner to open the “Customize Product Page” window. In this window, the cards are referred to as “boxes.” These settings apply to all products and all users in the store, so be sure to check with your colleagues before hiding anything.

View

By default , the cards are displayed one below the other with the menu on the right side. If you toggle the “Tabs” switch at the top to “One box at a time,” the cards will instead appear as tabs below the product name, and you’ll see only one card at a time. The tab row remains at the top as you scroll, and if you have many cards, you can scroll the row horizontally. The menu on the right, the sidebar icon, and “Collapse All” disappear in tab view because only one card is visible at a time. If you save and stay on the page, you’ll return to the same spot in the same tab.

Hide boxes

Under “Boxes,” there’s a toggle for each card. If you turn off a toggle, the card is hidden on all products in the store. The content isn’t deleted: the fields in a hidden card are still saved with the product, and whatever’s already in them remains. General, Product Images, and Inventory Management cannot be hidden and are marked as “Always Show.” If a tab has content for the product you’re currently viewing, the toggle will say “Filled in for this product,” so you can see what you’re about to hide.

Click Save in the window to save your selections. The product itself is not saved, and any changes you’re making to the product will not be lost.

Find the hidden cards again

If there are hidden cards, you’ll see, for example, “3 cards hidden · Show” under the menu on the right side. In tab view, this appears at the end of the tab row, and if you’ve collapsed the menu or are using a mobile device, it appears below the cards. Click “Show” to temporarily view the hidden cards. They’ll have a dotted border so you can see that they’re normally hidden. Click “Hide” again when you’re done. If you want a card to be permanently displayed, toggle the switch under the gear icon.

If you access a hidden card via a link from another page—for example, from the SEO column in the product overview—the card will still be displayed so you can correct the link’s destination.

General

The first section contains the most basic product information:

• Name: the product’s title, which appears in the store and in search results.
• Description: a text editor with formatting options, where you can also use the AI assistant to write or improve the text.
• Address (URL): The product’s URL slug. A good URL is short, descriptive, and uses only lowercase letters, numbers, and hyphens.
• List Price: The product’s regular price. Displayed either with or without tax, depending on your store settings. There’s a small calculator button that can add or remove tax.
• Sale price: An optional discounted price. When this is filled in, it appears as the current price, and the regular price is crossed out.
• Cost price excluding VAT: the purchase price. Used to calculate markup and inventory value. If you don’t see this field, your role does not have the “Cost Prices and Markup” option enabled. See “Who can edit products?” further down.
• Supplier: Select the supplier the product comes from.
• Brand: Select the brand to which the product belongs.
• Online/Offline: Determines whether the product is visible in the store.
• Visible in countries: Only appears when the store has countries listed under Web Store → Countries, and is located directly below the “Product is online” and “Never free shipping” fields. There is one checkbox per country, and by default, the product is visible in all of them. Uncheck the box for a country, for example, if the product cannot be sold there. The product will then not appear in listings, search results, or the sitemap for that country, nor in the feeds you retrieve based on that country’s address, such as Google Shopping. It cannot be added to the cart, and if a customer opens the product page, they will be redirected to one of the product’s categories or to the homepage. Your own feeds under Products → Product Feeds follow the primary country setting. If the product’s brand is hidden in that country, the product is also hidden there, even if the checkbox is selected. Read more in Visible in Countries.
• Shipping: A fixed shipping rate for this specific product. Fill in this field only if the shipping cost for this product differs from your standard shipping rules.
• Weight in grams: Used by shipping rules that calculate based on weight and for shipping labels.

Product Images

This section is called Product Images. Upload images in PNG, JPEG, GIF, or WebP format. You can upload multiple images at once, and you can drag and drop to change the order. The first image is used as the main image.

If the image is already in the image library, click " Select from Image Library " below the upload field and select it there. The image will be added last, and you can drag it into place. The file will not be copied. The alt text is carried over from the image library, and you can edit it and crop the image on the product page without changing the image in the library.

Below each individual image, there are two options that determine where that specific image will be used:

• Share Image: the image that appears when the product is shared on, for example, Facebook or LinkedIn. If you leave this option blank, the first image is used automatically. This means you only need to select a sharing image if you want to share an image other than the main image—for example, one with a white background or without text over the subject. All of Shoporama’s built-in themes follow this setting. If you’re using a custom-built theme, the theme must support this feature.
• Feed image: the image that will be the primary image in your Google Shopping feed. For products without variants, the first image is already the primary one, so you should only use this field if you want to highlight a different image.

Pay special attention to the feed image if the product has variants. If the field is left blank, each variant will use its own image in the feed, ensuring the customer sees the correct color or model in Google. If you select a feed image, all variants will display the same image instead. If you’ve linked images to your variants, the field should therefore remain empty.

Both options can also be set automatically if you create your products through Shoporama’s API or an integration.

Categories

Select the categories in which the product should appear. You can select multiple categories, and you can designate one of them as the main category. The main category is used, among other things, for breadcrumbs and to redirect the customer to the correct location if the product is later taken offline.

Labels

Assign product labels to the product. Labels can be used to filter and group products in the admin panel, and they can be displayed as badges in the store.

Inventory Management

Here you manage inventory-related information:

• SKU: your own product number. The system will alert you if the same SKU is used for multiple products.
• Secondary SKU: an alternative product number.
• GTIN: barcode (EAN/UPC). Important for Google Shopping.
• MPN: the manufacturer’s product number.
• In-stock location: a free-text field to specify where the item is physically located.
• Delivery time: e.g., “1–2 days.”
• Delivery time when out of stock: an alternative delivery time displayed when stock is 0.

Barcodes, EAN, and MPN

GTIN is the product’s barcode number, typically a 13-digit EAN-13. MPN is the manufacturer’s own product number. These two fields resemble the SKU fields, but they serve a different purpose: SKU is your own number, while GTIN and MPN are the numbers by which the outside world identifies the product.

If the product has variants, each variant gets its own row in the table under Inventory Management, with fields for stock, SKU, secondary SKU, cost price, location, GTIN, MPN, and minimum stock. If each size or color has its own barcode from the supplier, it must be listed for the individual variant and not just for the product. If you don’t use all the columns, you can hide them using the eye icon in the table header. This applies to all products with the same profile. Your data is saved, and you can restore the column under “Product Profiles” in the settings.

Here’s what you can use the barcode for:

• Product feeds: GTIN and MPN are included in the Google Shopping feed, and GTIN is sent as EAN in the PriceRunner feed. These are the numbers the portals use to recognize the item as the same product that others are also selling.
• Searching in the admin panel: Enter the barcode in the product search, and the item will appear. This also works for barcodes on a variant.
• Searching in the online store: Enable the “Search by name, SKU number, and GTIN” setting in the store’s settings. Then both customers and your own employees can find the product by searching for the barcode.
• Inventory Receiving: On the inventory pages, you can search by GTIN to bring up the item, ready to have the quantity entered. With a handheld scanner, this is quick because the scanner simply enters the number into the field.
• Self-service POS: Customers and employees scan the product’s barcode on their own phone and add the item to their cart.

Make sure the same barcode appears in only one place. If it appears on multiple items, the system cannot determine which item is being scanned, and the feed risks being rejected.

Profile and Variants

Each product is linked to a profile. The profile defines the variants (e.g., size, color) of the product. You can:

• View and edit prices per variant
• Add new variants directly from the product page
• Switch profiles. Please note that all inventory entries will be removed if either the current or the new profile has variants, and that the product’s profile settings will be reset. The exception is shared values found in both profiles: these are carried over so that inventory, SKUs, and prices are preserved. See Can you change a product’s profile?

Quantity and Tiered Discounts

This section includes two types of quantity-based discounts. A quantity discount reduces the price by a fixed amount when the customer purchases more than a quantity you specify—for example, a 20 kr. discount when purchasing 5 or more. A tiered discount lets you specify multiple quantity tiers and a price for each tier. If the product has variants with different prices, the discount is applied per variant.

Bundles

Create a bundle by linking other products to it. When a customer purchases the bundle, inventory is deducted from the linked products. You can search for products and add them to the bundle.

How to put together a bundle

1. Select the items. Search for the products you want the bundle to contain. You cannot select the product yourself, and you cannot select an item that is already part of a bundle.
2. Set the quantity. Next to each item, enter how many should be included in the bundle under “Quantity in Bundle.” Shoporama shows the bundle’s value based on your selling prices and the cost of the items, so you can see how much of a discount you’re actually offering.
3. Set the price of the bundle. Enter the price in the “Suggested Price” field under “General,” just as you would for any other product. The price of the bundle is independent of the sum of its parts, so you determine the discount.
4. Decide whether inventory should reflect the contents. If you enable the “Inventory status for the bundle should reflect the inventory status of the bundle’s contents” option, Shoporama calculates the bundle’s inventory as the number of complete bundles you can pack from what’s in stock. If you have 10 of one item and 4 of another, and the bundle requires one of each, the bundle count will be 4.

When a customer purchases the bundle, the following happens:

• All the items in the bundle are included in the order so the packer can see what goes into the box.
• The items are deducted from inventory individually, just as if they were sold one at a time.
• If an item in the bundle has variants, the customer must select a variant in the store before the bundle can be added to the cart.
• The bundle itself cannot be limited to specific variants.
• Items in the bundle are not included in subscriptions.

If you have questions about pricing, inventory value, or how the bundle is displayed in the store, there is a detailed guide in Bundles.

Credit, etc.

This section appears only if the profile is marked as financial. Here you can:

• Credit to Date: Postpone payment capture to a specific date in the month.
• Credit in days: Postpone capture by a specific number of days.
• Credit until a specific date: Postpone capture until a fixed date.
• Credit Note: Turn the product into a gift card that generates a unique discount code upon purchase.

SEO

The SEO tab brings together everything related to how the product appears in Google and on social media. It is divided into four sections: Google Search Results, Keyword Analysis, Social Media Sharing, and Indexing. These fields were previously located in the Fields card, which has now been split into three cards: SEO, Product Feeds, and Fields. If you want the full picture of how search engine optimization works across products, categories, and pages, read the SEO guide in Shoporama.

Google Search Results

Here you enter the Google title and Google description—that is, the title and text that may appear for the product in Google’s search results. If the Google title field is left blank, the product’s name will be used. Next to both fields is an AI suggestion button that generates a draft for you based on the product’s other information: a maximum of 60 characters for the title and a maximum of 155 characters for the description.

• The counter below the Google title field shows both the number of characters and the width, e.g., “56 characters · 504/600 px.” This is because Google truncates the title based on width (approximately 600 pixels), not the number of characters. The counter turns orange when the title is too wide.
• The counter below the Google description shows the number of characters out of 160. Aim for 120–160 characters.
• Here’s what the product might look like in Google: a preview with the “Mobile” and “Computer” tabs, showing the store’s name, address, title, and description, which updates as you type. This preview is for illustrative purposes only, as Google truncates based on width and may choose different text.

Google title and Google description support shortcodes, which are automatically replaced with current values. You can view the list by clicking the “Shortcodes” link below the field, and the preview shows the text with the values filled in. Shortcodes also work within the product description itself:

• [PRICE]: price including tax
• [PRICE_EX_VAT]: price excluding VAT
• [NAME]: product name
• [STOCK]: quantity in stock
• [SUPPLIER]: supplier name
• [BRAND]: brand name
• [YEAR]: current year
• [MONTH]: current month
• [SEASON]: season
• [FREESHIPPING]: Free shipping threshold

Keyword Analysis

In the " Primary Keyword " field, enter the keyword customers will use to find the product on Google, such as "Brazilian coffee." This is used for keyword analysis and AI suggestions and will not appear in the store. The keyword analysis replaces the previous SEO feedback and is updated as you type.

• Score: For each keyword, you’ll receive a score from 0 to 100. A score of 80 or higher is “Good,” 50 to 79 is “Could Be Improved,” and below 50 is “Weak.” Without a keyword, no score is displayed, but the length checks for the Google title, Google description, and product description are still shown, as is the check for the images’ alt text.
• Next step: the three most important improvements, each with a “Fix” button that expands the card and takes you directly to the field. Under “All Checks,” you can expand the entire list.
• The following are checked: whether the keyword appears in the product name, in the Google title, in the product description, and in the Google description; whether the title is too long; whether the Google description is a good length; whether the product description is long enough; and whether the product has images with alt text. If only part of the keyword appears in a field, it counts as half a point. You’ll receive a warning if the keyword appears multiple times in the title or description, or if a shortcode isn’t filled in.
• Product description length: The check counts the characters in the product description without HTML and with shortcodes filled in. With 1,000 characters or more, you get full points. A shorter description earns half a point and a message stating that fewer than 1,000 characters is often considered thin content; an empty description earns 0 points. The check also appears without a keyword. If you’ve entered a keyword, a short description will lower your score slightly.
• In the product overview, you can view the status of all products at once using the SEO Status column and identify the weakest ones using the SEO filter. See the Product Overview.
• The address only counts toward the score if the product is offline or does not yet have an address. For a published product, this is merely informational, because a changed address can cause the Google ranking to fluctuate for a few weeks.

If the product is hidden from search engines, no score will be displayed. If the product is offline or the canonical tag points to another product, a note will appear at the top of the analysis. Keep in mind that the analysis is a checklist and not a guarantee of ranking in Google.

Sharing on social media

The Open Graph title and Open Graph description are the title and text that appear when the product is shared on platforms such as Facebook or LinkedIn. The character counters help you keep the title under approximately 60 characters and the description under approximately 155 characters, and the “Copy from Google title” and “Copy from Google description” buttons provide a starting point that you can edit. If you don’t fill in the fields, the Google title and Google description will be used. You can also clear the fields again if you change your mind. The default themes Montana, MontanaB2B, Delaware, and DelawareDK use the fields when they are filled in. You don’t select the actual share image here, but rather under “Product Images.”

Indexing

• Canonical Product: If the product is a duplicate of another product, you can select the original here. Search for the product by name and select it. You no longer need to know the product’s ID number. You can only select one product—not the product itself. Google will then group the products and display the original in the search results. Leave the field blank if the product is its own original. If you link to a product that is later deleted or taken offline, Shoporama will notify you on the front page of the admin panel, where you can reset the link with a single click.
• Hide from search engines (“noindex, follow”): Mark items you do not want to appear in search results, such as duplicates or discontinued models. Google will not display the product but will still follow links on the page. Shoporama excludes the product from the store’s sitemap.xml, regardless of which theme you use, and Shoporama’s own themes also add a “noindex, follow” meta tag to the product page. If you’re using a custom-built theme, make sure it also outputs the meta tag. Read more in Set "noindex" on a page, product, or category.

Product Feeds

The “Product Feeds” tab controls how products are included in your product feeds for Google Shopping and price comparison sites:

• Google Shopping Title: An alternative title used only in the Google Shopping feed. If this field is left blank, the product name is used. Google allows a maximum of 150 characters but displays only the first approximately 70, so put the most important information first. This is useful if your store title is short and catchy, but the feed requires the brand, model, and size.
• Google Category: Google’s own category for the product type. For example, type “coffee” or “dresses” directly into the field, and choose from the results, which show the category name, its path, and Google’s ID. Click the selected category to choose a different one, or click the X to remove it. The categories are displayed in the language you use for the admin panel, but the IDs are the same in all languages, so the feed is not affected. If the field is left blank, the Google category from the product’s main category is used.
• Condition: Select New, Used, or Refurbished. This field is included in the feed so that used and refurbished items aren’t rejected as new.
• Show in feeds: one row for each feed—Google Shopping, Partner Ads, and PriceRunner—with the Show and Hide buttons. This allows you to remove an item from one feed without affecting the others, such as items with poor coverage or items you’re not allowed to market. Items you previously excluded from a feed are already set to “Hide.”

Learn more in Set Up Google Shopping Feed and Google Shopping Category ID for Products.

Fields

The Fields tab contains two sections: Custom Fields, where you can store your own product information, and HTML Fields, where you can add raw HTML to the product. The SEO fields and feed settings that were previously located here now have their own tabs.

Custom fields are fields that you create yourself for each individual product. Here, you enter your own information as a key and value—for example, an ISBN number, a material, or a product category—which your theme and product feeds can retrieve. They do not need to be created in advance, and they can vary from product to product.

How to Use Custom Fields

Enter one field per line in the format: key, equals sign, and value:

isbn=9788712345678
material=100% cotton
product-group=Fall 2026

The keys are automatically converted to lowercase when you save, so ISBN=... and isbn=... end up as the same field. The value can be anything you need.

Some keys have a fixed meaning because Shoporama reads them itself when feeds are built:

• google-custom-label-2, google-custom-label-3, and google-custom-label-4 become Google’s custom labels, which you can use to create rules and campaigns in Google Merchant Center—for example, a campaign exclusively for products with a specific label. Labels 0 and 1 are reserved: Shoporama automatically sets them to “on sale” and “bestseller.” You’ll find the format in the “Google Shopping custom labels” box, which you can expand below the field. If a product is associated with a product label that matches the same custom label, the product label takes precedence.
• pricerunner-description, pricerunner-condition, and pricerunner-category override the description, condition, and category for each individual item in the PriceRunner feed.

The custom fields are included when you export your products, and they can be re-imported via CSV, allowing you to populate them for multiple items at once. See Import Additional Fields for Products for the format. Your theme can display these fields on the product page, so that, for example, material or ISBN appears in a small table below the description. Read more in Extended Fields.

HTML fields on the product

At the bottom of the Fields tab, you can add raw HTML to individual products. Click Add New HTML Field, give the field a name, and paste your code. For each field, select a location:

• Do not add automatically: the code is saved, and your theme will automatically insert it where it’s needed.
• Insert at the end of <head>: typically used for tracking codes and styles.
• Insert at the end of <head>: typically used for scripts that should run only after the page has loaded.

HTML fields are useful for a size guide, a video, a table of specifications, or a tracking code that should only appear on this specific product. To delete a field, clear the text field and save. Read more in HTML Fields: Insert Cookiebot, GTM, and Other Scripts.

Theme Settings

The Theme Settings tab was previously called “Extensions from your theme.” It contains the fields your theme makes available on the product page and is only displayed if the theme actually has fields for products. If you don’t see the tab, your current theme doesn’t have any. The theme developer determines which fields are available and where they appear in the store. You fill them out, and the theme takes care of the rest.

In Montana and MontanaB2B, the card has three groups:

• Video: the YouTube video ID field. The ID is the last part of the YouTube link, so in youtube.com/watch?v=dQw4w9WgXcQ, the ID is dQw4w9WgXcQ. The video appears in the product’s image gallery.
• Badge: a badge text with a background color and text color. The badge appears as a label on the product image, e.g., New or Online Only.
• Add-ons: The product IDs of the items the customer can add to the cart along with the product, separated by commas, e.g., 123,456. The product ID is listed in the address field when you edit a product. Read more in Add-ons on the product page.

Other themes have different fields. Depending on the theme, you may encounter the following field types:

• Text, long text, and text editor with formatting
• Number, checkbox, and color picker
• Date, as well as date with time
• Single-selection dropdown and multi-select, where you can check multiple boxes
• Image or multiple images that you upload directly into the field
• Repeat fields where you can add multiple identical blocks, such as a list of properties with a title, text, and image. The blocks can be dragged around to arrange them in the order you want

Text fields from the theme are automatically included in the store’s internal search, unless the theme developer has disabled this feature for a specific field. This means that information such as author name or product category can be found by customers, even if it isn’t included in the description itself.

Do not confuse this card with the Theme Settings page under Design, where you manage the entire theme, such as colors and texts. The card on the product applies only to that specific product. Also, do not confuse it with custom fields: the fields in Theme Settings are predefined fields from the theme, while custom fields are your own keys and values. Read more in Theme Settings for Products and Pages and Extended Fields.

Internal Search

Add optional keywords to help customers find the product using the store’s search function. Enter one word per line. You can also choose to exclude the product entirely from the search.

Related products

Link related products that appear on the product page (“Other customers also bought” and similar). At the bottom of the same card, you’ll find “Reverse Related,” where you can select the products on which this product should appear as a related item. See “Reverse-related products.” “Similar products ” has its own section right below that.

The product selector in the three lists is divided into two columns. On the left, under “Search and Add,” you can search for products. The results appear below the search field, and clicking on a product adds it and checks the box next to it. The list remains visible so you can select multiple items in a row. On the right, under “Selected,” you’ll see the products you’ve chosen, with the quantity listed next to the heading. Hover over a truncated name to see the full name, and click the checkmark to remove a product. In “Related Products” and “Similar Products,” you can change the order by dragging the icon on the far left of the row. On a narrow screen, the two columns appear one below the other.

PDFs and Files

This section includes two types of uploads. A PDF can be downloaded by anyone from the product page, such as a product sheet or a manual. A file, on the other hand, can only be downloaded by customers who have purchased the item, so it’s used for downloadable products. Both types can either be uploaded directly or retrieved by Shoporama from a URL you enter.

Subscription Settings

If your store supports subscriptions, you can set a special subscription price here, choose whether the subscription runs in days, weeks, or months, and specify the minimum number of hours from order placement to delivery.

Legal, VAT, Customs, and Environmental

This card consolidates legal information, sales tax, customs, and environmental data into a single card with three sections: Sales and Legal, Sales Tax and Customs, and Environmental Data (EPR). It replaces the two previous cards, “Customs, Sales Tax, and Legal” and “Environment, etc.”

Sales and Legal Matters

• Age Verification: Select None, 15 years, 16 years, or 18 years. For example, 15 years is used for over-the-counter medications and F1 fireworks. The minimum age is sent to the payment gateway, so the customer must confirm their age. This only works with ePay, and simply checking a box to confirm age is not sufficient when the law requires age verification. Read more in Age Verification for Products.
• Right ofWithdrawal: Select whether the item is subject to the standard right of withdrawal (14 days) or if it is exempt, for example, because it is custom-made, perishable, a sealed hygiene product, a ticket for a specific date, or digital content. When you select an exception, you can write a detailed note that replaces the standard text shown to the customer. In the default themes, the customer is notified on the product page, at checkout, and in the order confirmation; for digital content, the customer must give consent at checkout. Read more in Exclude Products from the Right of Withdrawal.
• Deposits & Refunds: Select a deposit type and the number of deposit units per sales unit, e.g., 24 for a pack of 24 cans. The deposit is displayed separately from the item’s price and is added at checkout. You can create deposit types under Webshop → Deposits & Refunds. Read more in “Deposits and Refunds.”

VAT and Customs

Select a VAT category if the item does not have the country’s standard VAT rate, such as books or food. The category has a rate for each country, ensuring the item is charged the correct VAT regardless of where the customer shops. Below the field, you’ll see the category’s rates for your countries, e.g., “DK 25% · DE 7%.”

If the field is set to Standard (the country’s standard VAT rate) and the item has no previous VAT rate, it will be charged the country’s standard VAT rate. If the store has a standard category, such as Books, “Store’s Standard (Books)” will appear at the top instead, and the item will follow that setting. If a single product should still have the country’s standard VAT rate—for example, a coffee cup in a bookstore—select “Standard” (the country’s standard VAT rate). You can find the categories and their rates under Web Store → VAT Categories, and for multiple items at a time, you can use the VAT Category column in Table Editor or during a CSV import. Read more in VAT Categories.

The “Old VAT Rate ” field appears only on products that already have a VAT rate. Select a VAT category instead. When you save, the percentage is removed. Gift cards—that is, items with the “Gift Certificate” checkbox selected—have no VAT category but still display the “VAT Rate” field.

Tariff Code (6–10 digits) and Country of Origin (e.g., DK) are used, for example, on customs documents for shipments outside the EU. The “Customs Rate” is only a note and is not used for calculations.

Environmental Data (EPR)

Turn on the “Register environmental data for this product” option. This allows you to enter the information required for reporting under extended producer responsibility (EPR). If you turn the option off again, the product’s environmental data will be deleted when you save.

• Packaging: weight in grams per unit for paper/cardboard, plastic, metal, glass, wood, and other materials, and who the manufacturer of the packaging is in Denmark: yourselves, e.g., through your own imports, or a Danish supplier.
• Electronics (WEEE): weight excluding batteries and packaging, one of the 7 applicable WEEE categories, and whether the product is sold to households or only to businesses. If the product has an old category from before 2018, it will be retained until you select a new one.
• Batteries: the battery’s category according to the EU Battery Regulation, total weight, chemistry, whether the battery is integrated into the product, and whether the customer can replace it themselves.
• Registration: Your registration number (e.g., with Dansk Producentansvar) and an internal note explaining the source of the figures.

Read more in Environmental Data on Products. See also Safety Profiles (GPSR) for more information on product safety.

Price Monitoring

If you have set up price monitoring, you can automatically adjust the product’s price here based on competitors’ prices. Specify an amount to subtract from the lowest price, and set a minimum and maximum price.

Price History

Below the price field in the General section, there is a small link labeled “Price History.” It appears only when price logging is enabled for the store, and it opens the price history page filtered for this specific product, so you can immediately see how the price has changed over time.

You can turn price logging on and off on the Price History page in the menu. Please note that all previous history will be deleted if you turn logging off again, so leave it on once it’s been enabled.

Every time the price or sale price changes, the time, product, variant, and both the price and sale price before and after are saved. The SKU is not saved with the entry but is displayed: it is retrieved from the product when the log is displayed, so if you correct the SKU later, the new number will also appear on the old lines. This happens regardless of whether the change comes from the product page, a CSV import, or the API. On the price history page, you can search by product, item number, or variant, filter by dates, and download everything as a CSV to a spreadsheet.

The log also serves as the basis for documenting the lowest price over the past 30 days, as required by the Omnibus Directive when you advertise a reduced price. How the original price is displayed in the store and what the regulations require are described in Price History and the Omnibus Directive.

Saving Options

At the bottom of the page, you’ll find several ways to save the product:

• Save and Close: Saves and returns you to the product list. If you’re editing multiple selected products one after another using “One at a Time ” in the product overview, the button will say “Save and Next.”
• Save and Continue Editing: Saves and keeps you on the editing page.
• Save and Add Items: Saves and takes you to “Add to Inventory,” where you can register new items in inventory. This button does not appear for bundle packages, where the inventory is based on the package’s contents.
• Save and View: Saves and opens the product in the store (under “More Options”).
• Save and Add New Product: Saves and creates a new product (under “More Options”).
• Delete product: Located at the bottom under “More options,” separated by a line, and deletes the product once you’ve confirmed. The product is moved to the Recycle Bin, where you can restore it within 30 days. View Recycle Bin: Restore deleted products.

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