SEO in Shoporama

Shoporama has a comprehensive SEO system that helps you optimize your online store for search engines like Google. This article walks you through all the SEO features available in your store.

Meta Tags for Products, Categories, and Pages

For all products, categories, static pages, blog posts, and landing pages, you can fill out the following SEO fields:

• Meta title — The title that appears in search results. Recommended length: 50–70 characters.
• Meta description — The description that appears below the title in search results. Recommended length: under 160 characters. Must be plain text without HTML.
• URL (rewrite URL) — Your own SEO-friendly URL slug. Generated automatically from the name, but can be customized.
• Noindex — Check this box to prevent search engines from indexing the page.
• Canonical URL — Points to the “correct” version of a page if you have duplicate content.

Google Preview

When you edit a product or category, Shoporama displays a live Google preview so you can see exactly how your content will appear in search results—both on desktop and mobile.

Dynamic Variables in Meta Fields

In the meta title and meta description for products and categories, you can use these shortcodes, which are automatically replaced with the current values:

• [PRICE] — Product price
• [PRICE_EX_VAT] — Price excluding VAT
• [NAME] — Product/category name
• [STOCK] — Stock level
• [SUPPLIER] — Supplier
• [BRAND] — Brand
• [YEAR] — Current year
• [FREESHIPPING] — Free shipping threshold

Example: A meta title such as "Buy [NAME] for only [PRICE] – Free shipping over [FREESHIPPING] " will automatically be populated with the correct values for each product.

XML Sitemap

Shoporama automatically generates an XML sitemap at /sitemap.xml. The sitemap includes all your online products, categories, pages, blog posts, and landing pages, and is updated regularly.

• Automatic prioritization: The homepage has the highest priority (1.0), followed by featured products (0.9), categories (0.8), products (0.7), and blog posts (0.6).
• Update frequency: Calculated automatically based on when the content was last updated.
• Respects noindex: Pages marked with noindex are automatically excluded from the sitemap.
• Image sitemap: A separate /image-sitemap.xml file containing all product images.

Robots.txt

You can customize your online store’s robots.txt under Online Store Settings. Shoporama automatically blocks checkout pages (cart, payment, address, etc.) from being indexed, and you can add your own rules.

Open Graph and Social Media

For Facebook, LinkedIn, and other social platforms, you can add Open Graph tags to your products, categories, and pages:

• OG Title — Alternative title for sharing on social media
• OG description — Alternative description for social sharing cards
• OG Image — Choose which image to use when sharing

Google Shopping Category

You can assign Google Shopping categories to your products and categories. Shoporama has an interactive search feature that makes it easy to find the right Google category. The category is used, among other things, in your Google Shopping feed.

Morningscore integration

Shoporama integrates with Morningscore, providing you with SEO analytics directly in your admin panel. Here, you can view SEO scores, keyword analyses, and recommendations for optimizing your products, categories, and pages.

Internal search optimization

Each product has a keyword field where you can add synonyms and alternative keywords. These words aren’t visible on the product page, but they help customers find the product using your store’s internal search function.

AI Assistant for SEO Copy

Shoporama’s AI assistant can help you write meta titles, meta descriptions, and product descriptions. The AI feature is available directly in the editing form for products, categories, and pages.

URL Management and Redirects

All products, categories, and pages have a customizable URL. If you change a URL, Shoporama automatically saves the old URL and creates a 301 redirect so you don’t lose your Google rankings. Read more in the article The Ultimate Guide to Redirects.

Tips for Good SEO

1. Always fill in the meta title and meta description for your most important products and categories.
2. Use dynamic variables like [PRICE] and [NAME] to make your meta texts unique.
3. Keep your URLs short and descriptive.
4. Use `noindex` on pages that shouldn’t appear in Google (e.g., thank-you pages, filtered views).
5. Add keywords and synonyms to the keyword field for better internal search.
6. Add Open Graph tags to your most-shared products.